RE: Bloomberg interview1 Jul 2021 08:53
@ nlondon1234...brand awareness strategy!
Its like asking : why do mobile phone shops open shops on Oxford street? They pay rent and rates in excess of 1 million pounds plus wages. Its a complete loss.
The more people see us the more they keep an eye on our progress. Then one day there will be no more TILS or we get a big JV. Marketing is key even if we think its not working. There is always someone watching and you just don't know who that person is! It could be a beggar on the street or a CEO of Moderna /Gilead Science, etc! I think you only gain by going on national TV! The share price not always reflects that. Big brands like Apple, Amazon, Microsoft are always on CNBC/Bloomberg, etc!