Times article1 Jul 2023 00:25
"Last week I wrote about the fight for control of Revolution Beauty, an Aim-listed group with an interesting business but a frightful record as a public company. The battle was about to get exciting, but what happened exceeded the wildest expectations.
At a shareholders’ meeting on Tuesday, a rebel shareholder kicked out three of the four directors. The remaining director appointed two others to the board, and the three of them brought back the ones that had been ejected. It is doubtful that has ever happened before, even in the wild and wonderful world of Aim, the junior branch of the London Stock Exchange.
That was not the end of the mayhem. After the chaotic shareholder meeting, the shares, suspended since September, were readmitted for trading. They took off like a rocket, going from 19p to 32p. The dissident investor, the fast-fashion company Boohoo which owns 26 per cent of Revolution, accused the directors not only of ignoring shareholders’ wishes but also of trying to enrich themselves, pointing to about £2 million worth of share awards confirmed after the meeting and the resumption of trading.
By the end of the week the spat had descended into tit-for-tat insults, with the Revolution board saying Boohoo had its own issues with executive remuneration, a corporate version of the playground retort “Takes one to know one, nah nah!”. Looming over this is a possible deus ex machina in the shape of Revolution’s two founders, Adam Minto and Tom Allsworth, who together own 30 per cent, enough to decide the battle. To date they have stayed on the sidelines.
So much is happening that you might wonder whether the Aim market has been infected by Ben Stokes’s Bazball, where cricket tactics have gone out the window in favour of entertainment and attack at all times. It is worth taking a deep breath and working out where all this came from, and where it may be headed.
To recap: Revolution sells beauty products aimed at young people and embraces fast-fashion, where lines change quickly, and modern marketing, where online influencers and Instagram matter most. In short, a company for our times, and so it looked when it listed on Aim two years ago. It was then valued at £495 million, making millionaires of its founders, but the shares slid fast.
Having started trading at 160p, they were suspended at 19p after the auditors refused to sign off the accounts, and an investigation found all kinds of problems: inflated sales; payments to distributors; undisclosed personal loans approved by the directors and more. A new board and top management were installed who set about trying to sort out the mess, including sending a letter to Minto (who had stood down) warning that they might seek damages. Along the way Boohoo bought in, becoming the biggest single shareholder."
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