RE: PR , comms and IR13 Mar 2021 03:37
After looking more into Chamois and who they work with...
The after market they are aiming for typically gets word around via clubs, track days, meets, etc. (or their forums as we see when people post links to positive reviews on here). When I've had specialist cars all my parts and which tyres, brakes etc to use have come from word of mouth and tests in magazines. All they really need is a company who can tap in to that aspect of the market and get ads and write ups in the specialist car mags, websites and the like. Make people aware they exist as after market parts that are better than OEM or competitors. They work with an agency for spreading stuff digitally and through advertising so a positive there.
Chamois also work with associates, one of which - KCD - works with "Motorsport Industry Association. MIA – the Unbeatable Global Business Network for Motorsport and High Performance Engineering." of which there are 5,000 companies, including massive names in the business. They also work with the defence industry to help motorsport companies make and supply new parts for defence use (in fact KCD has a director who was a founder member of the government supported plan to put motorsport companies in touch with defence to develop parts). Chamois also has links to defence.
For me, once you start looking into it a bit further the benefits of these smaller specialists they seem to make up for not having a big name or fancy office. Think ST have everything they need to reach a wide audience of aftermarket and large automotive companies. It also gives them the potential to move beyond that in to the defence world. I will wait and see but alcon and jankel have been with them and their parts get used on all sorts of big projects and aren't tiny businesses. They both have defence parts as well so I suspect ST want to enter this market (from ST's website):
"SPECIAL VEHICLES
The next-generation of special vehicles for military and other applications are aiming for ever tougher payload and fuel efficiency targets. These targets are in turn driving the adoption of lightweight and composite materials in every area of the vehicle. By changing from traditional iron to ST’s Carbon-Ceramic brakes, unsprung weight savings of 20-30kg are achievable on special vehicle applications (dependent on brake size and no of wheels)."