Where is STV going?2 Jul 2010 11:41
I am gloomy in the long-term. While STV commands a large local audience, the rejection of popular ITV productions for screening in Scotland won't do them any good. "Taggart" has been saved for this year by a cobbled-up co-production package with BBC Overseas and others, but long-term the programme needs a serious lift, perhaps back to the original 3x1 hour episode serial format, with some name guest stars. ITV seems bent on an aimless downward spiral; one month they chase away the traditional Sunday-night decent drama market while another month they half-heartedly try to woo back this audience. Also when ITV3 has exhausted the backlog of decent drama with endless repeats, what then?. An ITV takeover might let STVG shareholders out, but at what sort of low price?