discounters10 Apr 2015 11:33
Re. austerity, etc. I have been watching Lidl tactics in matching the matching pricing of Morrisons, Sainsburys, etc. Sardines (which were 59p now 37p, etc, etc). If this strategy continues there are three possible results. 1) Suppliers go bankrupt. 2) Suppliers refuse to supply. 3) Quality is compromised. Eventually a point is reached where it descends into farce. The winners may be the poker players who can stare down the opposition without blinking. MRW with their high ratio of freehold property now need to focus on their in-house supply chain to play the discounters at their own game. And, as a by-the-way, Lidl cabbages consistently horrible, although their other veg. usually o.k. I don't have a local MRW, so I have to use Sainsburys and Lidl, but I do use MRW when out and about (Edinburgh South Gyle, Guisborough, Camden Town, etc). Excellent Club Sandwich for £3 at Camden; £5+ in the nearby cafes/foodbars.