RE: Silence6 Sep 2024 11:49
You're applying simplistic logic to a much more complex situation.
For example if BOO sold off brands/parts of the business likes Debs, KM, PLT or whatever I am sure that they would get far more than £180m and even probably the current mcap here! The mcap though reflects the perceived, ongoing value of the whole business (not just the sum of a few saleable parts or even the net assets). So the current mcap reflects more the overall position of BOO which is currently running at large losses, with decreasing revenue and increasing debt concerns.
That is not an attractive business (currently) and the doubts are a big drag on the value of the business. You can't just take mcap minus net assets and say that's the implied value of the brands (and as a small aside the net assets include a value for the brands albeit at book value but also should note that TS is being sold for much less than what they paid for it).
If BOO can get back to sustained profitability then the sp will surely rise significantly and the mcap will reflect more closely the sum of the parts. It is very much an 'if' at this stage though.
I think ASOS rose more because of the bullish guidance on profits and the (partial) de-risking of debt.