RE: Not just all about the box office13 Apr 2022 16:09
Cheers Pig,
In terms of metrics, in brief:
- Admission figures that CINE refer to (and were a record breaking year in 2019) are simply bums on seats so yes you are correct that it is just the number who attend
- The US box office revenues I've been referring to, and as reported by Box Office Mojo, includes as far as I understand it just the revenue from ticket sales. This will go up faster than admission figures all else being equal as generally ticket prices rise
- The total revenue for CINE includes other things most notably, as you mention, from concessions. This has actually been increasing per person, presumably in part due to people eating and drinking to avoid wearing a mask but hopefully will still remain higher with restrictions lifted. Their other main source of income is I believe from advertising.
Out of all these things the only one we can see daily is the US Box Office figures (and to lesser extend, internatioanal figures) hence why I and some others focus on this for a proxy measure for CINE's performance (as it appears to work quite well).
All the above metrics though should increase as the film slate becomes more crowded - it is just a case of how soon and by how much.