RE: Telegraph article (behind pay wall)8 Aug 2024 17:47
BOO is about halfway down the list by market cap but in any case that shouldn't be the main factor in deciding comparability and their lowly position just says more about the sorry state of their current sp than anything else. Would comfortably be top based on past sp and always though it odd they are AIM listed rather than main market.
To say it is the most appropriate index to compare to is just barmy (just look at the companies on it!) and reflects more your determination to have an argument and be seen to be right rather than any logic. Call me odd but I would choose an index that had at least some of the companies like ASOS, Next, Frasers, M&S etc. in? I don't think the FTSE 100 is the most appropriate index either but it's far better than the AIM 100 (it even has three of those I listed on it).
Anyway, really fed up with another pointless discussion so if you really think comparing with the likes of Restore, Cohort, Tristel, Yellow Cake...and Jet2 is most appropriate then knock yourself out. I only interjected here as I already thought it was a needlessly long debate on a meaningless issue with each person using a bad example and so was trying to shut it down - but just made it worse - my bad and apologies to everybody else!
Still it got me excited a bit looking into it as I saw 'Yellow Cake' which interested me as I'm very partial to a slice of lemon drizzle but then I found out what they actually do and it rather lost its appeal!