RE: Spontaneous Sales Pitch ...15 Dec 2019 11:57
So options:
1. Keep the product and spend a fortune marketing it, especially given it is not yet clinically proven that it does anything.
2. Sell / licence the product to someone who is prepared to do option 1. Price will reflect uncertainty and need for further trials.
3. Conduct further trials with an inert placebo to confirm that product does actually do something.
Options 1 and 3 will require a further placing. Option 2 will leave less value on the table, which I remind you is a exactly why the phase 3 study was done in the first place.