RE: RE: Rns27 Sep 2019 18:31
Bidstack Group PLC ("Bidstack or "the Group")
Strategic Partnership with Dentsu Aegis Network
Bidstack Group plc (AIM: BIDS.L), the in-game advertising group, is pleased to announce it has entered into a strategic partnership with Dentsu Aegis Network ("DAN").
The tie up encompasses a partnership framework allowing DAN to scale access to Bidstack's in-game inventory on a programmatic basis globally, giving video game publishers frictionless access to one of the world's largest agency holding groups, with $54 billion of spend from 60 markets, under management.
James Draper, Bidstack CEO said "I believe this is the most significant announcement we have been able to make since coming to AIM. I want to personally put on record my admiration for the work achieved by our staff at Bidstack HQ over the past months.
"The video gaming industry is exploding in scale and the passionate and deeply immersed video gaming communities are now accessible to DAN's clients. It's a sign of great progress that the advertising community are now figuring out how to maximise the opportunity for brands in the video gaming world.
"We look forward to being a great partner for DAN."
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