RE: Bidstack29 Sep 2019 17:55
29 August 2019
Bidstack Group PLC ("Bidstack or "the Group")
New contract with The Trade Desk
Bidstack Group plc (AIM: BIDS.L), the in-game advertising group, is pleased to announce it has signed a contract with digital advertising technology platform, The Trade Desk, Inc. (NASDAQ: TTD) ("The Trade Desk") to bolster its programmatic offering for in-game advertising.
Founded in 2009 by pioneers of real-time bidding advertising technology, The Trade Desk's global digital advertising platform has become one of the fastest growing demand-side platforms (DSP) in the industry. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising. These ad campaigns can be delivered across ad formats including display, video, audio and native, on a multitude of devices, such as computers, mobile devices, and connected TV.
This new contract with The Trade Desk will make Bidstack's inventory even more accessible to any advertisers globally.
James Draper, CEO of Bidstack said, "We're delighted to have forged this agreement with The Trade Desk; a multi-billion Dollar, California based, public advertising company, who operate one of the world's Top 10 DSPs. We are big fans of what Jeff Green and his team have achieved and we look forward to working closely with them going forward."
Dave Castell, General Manager of Inventory and Partnerships for EMEA at The Trade Desk said, "Bidstack's product and services bring the virtual and real worlds together seamlessly, making the most of the latest technology to serve impactful native ads directly into console and PC games. In an industry that's always hungry for innovation, we at The Trade Desk are thrilled to bolster Bidstack's programmatic offering, helping both brands and consumers alike by bringing world-class advertising straight to Esports gaming audiences."
Contacts
Three significant deals in 4 weeks
Bidstack Group PLC