RE: Interview8 Nov 2024 08:49
I'd like to re-post this as a lot seems as relevant here as when first written about another company.
Some might cynically say that a junior exploration company's board of directors is only there to raise enough cash to keep paying their own salaries. Those directors might say they are there to keep the markets interested so they can keep raising the funds needed to survive. This isn't easy in a sector routinely noted for delays and over-spends, where most projects fail and where even those that succeed can seemingly drift in limbo for years.
Without lying to the markets or concealing truths, management continuously try to distract from set-backs, frequent dilution and impatient market participants who sell up. Good marketing repeatedly highlights the potential a company has by hinting at even distant links to topical ideas or remote chances of near term good news. All this is presented using caveats and words like "hope", "target", "prospective" or "estimate" that provide wriggle room should they later be accused of promoting unrealistic expectations. In other words, when championing reasons to be optimistic, directors may be legally forbidden from leading us up the garden path, but they can step to one side whilst informally encouraging others to excitably run ahead on their own.
I've seen many private investors accuse junior exploration companies of incompetence, misleading markets, or deliberately mis-managing things so that their assets can be taken private "on the cheap" by its creditors. Such critics are often emotional individuals who, in the absence of hard facts and full numerical data, rushed to buy the herd's enthusiasm for a good story. Then without waiting to either prove or disprove that story, they make losses selling in to the herd's impatience. Such people need to recognise that almost all explorer's PR translates as "...we still can't confirm any details, but please don't lose interest in our latest narrative".
If your money and purchases have been minimising the share's price decline then the directors marketing has succeeded. Consequently every speculator needs the ability to buy, hold or sell shares without being distracted by a company's PR, rumours or the emotions of other investors.
You need to understand what is usual for this volatile sector in terms of when, or even if, companies achieve their stated goals and that failure is common. You must then look for reasons why a specific business may become an exception rather than the norm. This is done by analysing their communications to separate definite and actionable facts from distracting superlatives and promotional aspirations so as to judge prices in terms of potential upside reward against possible downside risk. Such things are far better studied and understood before spending your money rather than afterwards, and yet people still seem angry and surprised when management fail to meet speculator's hopes.