RE: ASX5 Aug 2021 10:51
Oh god, Brewdog.
I remember driving past as a kid when they had a tiny warehouse with 1x Silo outside. Don't get me wrong, it's incredible what they've done and I tip my hat to anyone who can built a business that well - but they annoy the hell out of us locals for three reasons (my neighbour knows one of the Directors, long term pals)
A) Completely forgotten where they come from
B) Talk utter bull on twitter & linkedin about what they're doing, how they're achieving it all etc.
C) Keep pushing this "We're almost carbon negative, blah blah" when not a single tree has grown, typically too busy flying in a private jet to Las Vegas to open another chain, knock-on effect flying beer all over the world, selling more burgers & avocados.
Couldn't be less carbon neutral, maybe in 50 years.
They pitched for Dragons Den once, producers said it wasn't unique/profitable enough to go on the show.
LOL