RE: Update ii10 Jan 2019 10:53
I take a lot of flak on ADVFN so thanks for the cordial referral Mr Smyth
Clearly you all know I am no longer invested... And you all know the reasons I sold out.... All of those reasons still hold true for me. HC is not trustworthy IMO so I would be worried about what is not in this statement, not what is.
What is the cash level
If Roots is growing so strongly and the revenue is still off, then where are the big hits falling, I suspect ST
Agree about "other" lines - they are a distraction for a small company, they should have a few rockstar brands and double down on them, not god only knows how many and try and promote them all
And then you have the more personal pieces of information. Is HC going to take another dump into any good news? Past behavior says yes he will. He might not, but evidence suggests otherwise.
I do not think IDP has a good relationship with the city after his antics, so if there is a cash call, it will be very dilutitive, also to reduce his influence I would suggest.
All in all a very, very risky play. Too risky for me, and if I was going to play, you would want to have faith in the top man - some of you may have - I would say it is misplaced.
And finally, what has Kieron delivered? He was supposed to be all over this type of thing, delivery, DTC, making sure the channel message was optimal....
He looks like a dinosaur has been who is no use here. And to cap it off, he will be on a substantial package which will further drain the coffers.
Roots is a good product, I do not disagree with that at all, but its not enough to carry the company, and I suspect 2019 will be the year we see that ST is in terminal decline... Again all these other ST products "beauty" getting released, for me to a point devalue the core offering...
I can see it all being seen in poundland next year but time will tell, I could be wrong....
GP