Member Info for gjbrandon

Even influencers who began in late November have to go through their own experience first.

@T.Rat it would be useful to consider the lag time a Skin Trust Club member would experience since the main promotion began in late November. They would see no benefit unless and until they registered, completed their home test, submitted it back to the lab and awaited the findings, before undertaking the change of skincare routine and product recommendations. This is not an iterative piece of software/App with instant gratification. it is a lifestyle mindset change over months, not weeks.

One important point overlooked is that this is a lifestyle of testing, taking recommendations, purchasing product, undertaking routines based on recommendations and follow on advice that is personal. Just like joining weight watchers,it is a lifestyle choice, not the sale of a single test.

Interesting discussion on Brand and Brand awareness. Did you know that Häagen-Dazs mean sabsolutely nothing whatsoever, but the brand actually originated in New York City, not some famous European city? A lot went into the Skin Trust Club brand.

Essentially a Brand should evoke a positive emotional response in potential customers and invite them in (to the club) to learn more about your product or service.

It should be catchy and incorporate familiar elements such as alliteration or a play-on-words to increase its attractiveness. Derived from a 15 year old Labskin Brand, so already heritage and provenance.

Simple to spell and pronounce: You don't want consumers to have difficulty reading or writing your brand name. The importance of simplicity cannot be overstated.

A strong brand name should stand out from the crowd and convey or build Trust. So, a lot of fine industry minds have gone into the creation of Skin Trust Club and with 30,000 regiatered users, I believe it has worked well, so far, in such a short time.

P. S. Just because I mentioned the word funding, doesn't mean we need it after completing the placing and guidance of £10m with a decent gross margin. Just for the weak and feeble mentioned in another thread :-)

There is a difference between price and value. It is easy in a private equity backed company to take the time to turn a company around, build out the innovation because the financial backing has a long term perspective.

The public markets are expecting linear progression, with no negative downside. That is perfectly okay with a company for instance in the FTSE 250 where profitable companies grow precisely in that fashion and risks have been removed.

But, then there is AIM and my career is built on taking failed and failing life science and engineering companies and turning them around. That means almost starting again, or worse, starting from below zero, with debt. Then add innovation, new business models, new management and new investment, first to survive and then to grow in a new business model. That is not linear, nor is it always going to be straight forward and usually requires funding.

Getting it right leads to multiple returns of investment, but that takes years from start to completion. We are three and a bit years in.

Small cap institutional investors, family offices and HNWI's understand that, but new and even older private investors, some traders, don't, or simply don't care as they trade the uncertainty. And that is fine, I get that and bulletin board are filled with all kinds of investors with their own agenda. It takes all sorts.

The difference is that what I do requires a team and each investor, though friendly to each other, works alone with their own money. I grow businesses and all investors look to take advantage of the difference between the short term price and the long term value. The key to success is spotting the gems who can deliver, over time, rather than chasing the rainbows overnight.

Happy Christmas to you all, thank you for the support, even Muggins :-) and the very best for an exciting and fast growing New Year.

@smeeno data relating to virus detection from WWTP is provided to the government regularly from over 400 sources and form part of the data used by NPHET to issue guidance to the government

I thought I would never find something that I agree 100% with mugginsthedog, but it is clear and I have tweeted this earlier today:

"Provided a company is within the parameters of 'market expectation' it does not require any additional statement, even if no guidance is given"

This suggests a broker note for all future revenues IS market expectation for AIM purposes, even if it is only company broker note. It is entirely up to the company to issue a statement that contradicts market expectations.

I do read the comments and I have made this statement previously that the social media commentary is for all stakeholders, employees, clients, debt providers, distributors, like minded environmentalists, pet lovers, for personal use to celebrate the massive achievements of what has been delivered over the last 3 years and not just for private shareholders.

I read the frustration when the share price drops and as a large shareholder also feel disappointed. However, I can see where we are, from where we have come as a Company and with no fund raising ever been done at less than any previous one growth in sales from £278k in 2018 to guiding £10m in the midst of the worst pandemic in our lifetime, with all the hurdles to get over, those who are patient and do not sell will do fine. Those who sell half and complain the share price drops need to ask a) why they sold and b) whether their selling contributes to the share price drop.

As for the disrespectful comments of some, we'll for others to judge but do not change the pace and growth or pride I have in the team of people that deliver everyday across the Deepverge group, across the world.

@Dingodog1 it might be useful to qualify your stats before writing them. The Boeing 737 BBJ3 has 1,120 square feet (104 m2) , so the laboratory space at this point, before we expand further in York is closer to to equivalent of 9 Boeing 737 airlines. Information on wikileaks

@newuncle the Company can only release news if there is news to release based on the myriad of projects that are ongoing. There is all the news in the market that is available at this time and as much as we want to inform shareholders, the day to day activity of the divisions has not altered. However, it is not possible to have a running commentary, as much as I can on social media, as RNS will report on definitive outcomes to ongoing events.

https://avondhupress.ie/fermoy-set-for-christmas-lights-switch-on-this-friday/

Hi All and I appreciate the comments, which would be better directed to the Skin Trust Club contact facility, so the relevant people get to read them.

That said, I might add that Skin Microbiome products on the recommended list are only products that have been tested by Labskin and therefore eligible to be on the STC Platform. This is a new market channel for Labskin Approved products. A new route direct to the customer from many boutique and high end skincare companies, many of which are owned or are invested into by some of our larger clients, as someone pointed out, Unilever being one such investor.

There is a response by a dentist on a phone in I recall many years ago, when asked whether it is necessary to floss all your teeth. His response was no, not at all. Only the ones you want to keep.

If you want your skin to be at its best, then you only have to use the ingredients that have been tested to have a positive impact on the skin microbiome, based on your own skin's test results.

However, it does not rule out anyone having a good score to begin with. That is why the first test was provided free. If your skin was in good shape, you don't need to buy any products outside the ones you already use. On the other hand, if your skin is not so good, you might wish to look after it a little better. That is why the products, that have been tested, are recommended.

Labskin continues to be engaged by clients to test their prodict and the prodict are released onto the new marketing channel. It opens the market to new products and opens new products to consumers who need and want to improve their skin.

Bigger percentage by a large amount is female between 31 and 55 and male over 40.

Thanks everyone for the birthday wishes. I had hoped to have had a surprise piece of news out to celebrate, but as ever these things slip a little. Older and wiser, but appreciate the support given to the team. Enjoyed the day, now for the next piece of news ????....

@ragnarr there are contributions from many stakeholders in DeepVerge, whether they are the 78 team members, clients of Labskin, Skin Trust Club and Rinocloud, but not least are the long term shareholders who do their research and are graciously unselfish in providing their time and effort on finding things to assist in peoples understanding of the underlying technology in the DeepVerge Family. So, I am grateful to you, and to everyone not mentioned, for their support. I do read, when I can, but mostly I get informed of what has been provided by shareholders on many bulletin boards and I do ensure that as many get to read it too..

T.Rat indeed it is a highly commended win, but have you noticed that the winner of the Top Skin Care Brand was Gallinée Beaute, who happens to be one of @Labskin's clients where all their products are scientifically proven by Labskin?

Happy to have a paying client of Labskin beat us for their Brand, that actively promotes our Brand on all their products.

@Newuncle, T.Rat. That is a great publication of the early days of the RAWTest (now incorporated into MicroTox PD) and times have reduced from 18-20 minutes to under 4 seconds and you can now undertake a test every 15 minutes 24/7/365

https://www.epa.ie/publications/research/water/Research_Report_380.pdf

@T. Rat are you overlooking SkinTrustClub revenues in 2022 in your calculation?

@smeeno from what we are seeing, the only thing that countries are willing to share internationally is information on virus variants, via the WHO. As each country has their own health department priorities it is more appropriate that the data is aggregated and sent to a single destination within each sovereign state so that medical advice can be forwarded to policy makers for decisions to be made at high government level.

To be fair, much of the policy of control of the data is still not fully written, so until some laws are passed, this data remains within the realms of national security. I can't see, in the short or medium term, any change in how the data is disclosed. From what is in the public domain, you can see with China wanting majority control of the data source in a JV or alternative vehicle, I can say the same applies to other states. Thankfully, DeepVerge, via Modern Water division has entities in multiple jurisdictions, so we are further on than if this was not the case.

@T.Rat the article in the FT not only highlights China's desire (demand) to maintain sovereignty in the data that is generated in China, but represents the global view from all sovereign states.

The biggest concern for DeepVerge sovereign clients on any Continent in wastewater is not the ability to capture, identify and alert to the presence of multiple pathogens, that is already proven, validated, verified and we have reported the outcome. It is the software back-office end-to-end encrypted transmission of the data to the client due to the fear of sovereign states loss of that biosecure data to third parties. This is not a matter of GDPR, it is a matter of national security.

As the article states, data is now the 5th factor of production after land, labour, capital and enterprise. However it is the only one that is growing exponentially, so the corporations who capture it, own it, control it, manage it, decipher it, transmit it, are the titans of the future.

Access to a sovereign state's bio-secure health data comes with a substantial responsibility as it controls the present knowledge of a nations health, derived from the most untapped source of health of the nations people, through the one thing that individuals do not have control over, their personal waste, via sewage.

We, as a company understand, do not underestimate that responsibility and each sovereign bio-security health civil department we deal with demand they control that data as secure as any nations secrets, as lives, municipalities, health services and advice to government policy depend on the results derived from that data.

That is why DeepVerge are under so many NDA's. Each are a matter of national security.