RE: Jump in shorts RECORDED yesterday19 Dec 2018 08:51
Boohoo falls overdone, says Shore Capital
Online fashion retailer Boohoo (BOOH) fell in reaction to rival Asos’s profit warning on Monday, and Shore Capital believes the drop was ‘overdone’ given its reassuring update.
Analyst Greg Lawless reiterated his ‘buy’ recommendation on the stock after Boohoo’s shares fell 14% on Monday. The stock rose 3.2% to 162.9p yesterday.
‘The share price reaction for Boohoo… while perhaps initially understandable, looks overdone given the reassuring update,’ he said.
‘We highlight that Boohoo is a structurally higher earnings margin business given the own brand focus. We also continue to believe that Boohoo is an immature business globally and is a structural winner in online fast fashion.’
Remember differences between ASOS and Boohoo
Boohoo fast cheap fashion own brand
Marketing Strategy far superior and female target market
Boohoo cash rich - asos needs cash
Boohoo margins nearly 5x better than asos now and could increase due to the capex ALREADY spent on warehouse automation that is now coming online and we will get updates etc. unlike asos taking that hit now.
Boohoo millions more followers now on social media which sells fashion to the targets
Boohoo will hit nearly 1bn turnover in April results thus PE will be adjusted, Asos PE only just adjusted after October results so of course would be higher
Probably not the best example to compare boohoo and asos for time being with the same cloth. Asos is in a bit of a mess after revisiting their results and hearing from staff. Especially after messing up their black Friday sale.