Member Info for gggg21

First of many updates to coming here.

Following a strong start to the year across our licensed ranges, we expect to significantly build on last year's performance, with the brand on target to sell-in over 60 million licensed products in 2026, up from 43 million in 2025."

Can’t argue with a 40% increase there.

Companies on Nasdaq have done news releases about getting their products/company on the scheme, one such example - https://www.nasdaq.com/press-release/niagen-bioscience-expands-hsa-fsa-access-tru-niagenr-leading-nad-supplement-us-2026 - And this is with letter of consent.

It is why i think there will be an update coming shortly as there is lots of new additions/partnerships etc. over the last month or so, all of which will be driving revenue certainly up

Protein powders are if you get the right letter etc. which can be quite easy in US, so is creatine allowed - https://www.truemed.com/blog/10-hsa-fsa-eligible-supplements

In 2024 - it is estimated that a combined $16 billion—$8.5 billion from HSAs and $7.5 billion from FSAs—is spent annually on consumer products.

Google alerts on myprotein....wesbite update 22 hours ago. Then put the website through date history and shows page created yesterday. I did check further on interent and found zero previous mention.

It is quite a big thing in the states - there are websites dedicated to HSA purchases - https://www.truemed.com/

Potentially tapped a larger market in USA now as spend can be at myprotein in US

A Flexible Spending Account (FSA) in the USA is an employer-sponsored, tax-advantaged account that allows employees to set aside a portion of their earnings to pay for eligible medical, dental, vision, or dependent care expenses. Because the money is deducted from paychecks before taxes are taken out, it lowers taxable income, typically resulting in a savings of about 30% on eligible expenses.

Key Types of FSAs

Health Care FSA (HCFSA): Used for qualified medical, dental, and vision expenses, such as copayments, deductibles, prescription drugs, and medical devices (e.g., crutches, blood sugar test kits).

Limited Expense Health Care FSA (LEX HCFSA): Designed for those with a High Deductible Health Plan (HDHP) and a Health Savings Account (HSA). It only covers dental and vision expenses, helping preserve HSA funds.

Dependent Care FSA (DCFSA): Used to pay for qualified out-of-pocket dependent care expenses, such as preschool, summer day camp, before/after-school programs, and child/adult daycare, allowing employees to work.

Rules and Limitations

Contribution Limits (2026): For 2026, the maximum contribution to a health care FSA is $3,400 per year. The maximum for a dependent care FSA is $7,500 per household, or $3,750 if married and filing separately.

"Use-It-or-Lose-It": Unused funds are generally forfeited to the employer at the end of the plan year.

Myprotein has partnered with Flex to allow you to use your Health Savings Account (HSA) or Flexible Spending Account (FSA). This means you can now use your HSA or FSA debit card to buy nutrition stacks, high purity creatine, and 3rd party tested protein, & more with pre-tax dollars, resulting in net savings of 30-40%, depending on your tax bracket.

Https://us.myprotein.com/c/flexpay/#:~:text=How%20much%20will%20I%20save

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) are tax-advantaged savings accounts that help you to pay for healthcare expenses.

Looks like this is new in USA - website page addition yesterday

https://www.fsafeds.gov/explore/hcfsa/expenses?skip=225

Nt to buy now anything.

March. Highly unlikely that it would exit. There are about 50 companies with mcap smaller that thg right now. Thg would need to lose about 30% of current price. With only 2/3 changes. Not going to happen

Https://www.thisismoney.co.uk/money/markets/article-15545427/Coleen-Rooney-raises-stake-supplements-firm-Applied-Nutrition.html

Changing social habits are also boosting the company's fortunes as young people increasingly want fitness related activities.

Ryder told The Mail last year: 'We're working with companies who are encouraging people to come to nightclubs, but it's to drink protein drinks and do workouts rather than dancing and drinking alcohol.’

Applied Nutrition has partnered with event firms such as ‘Coffee and Vibes’ who organise fitness classes, followed by healthy food and DJs.

Ryder added: ‘So there's a shift in how consumers are socialising now, and it is more towards health and wellness. They're literally ditching pubs and bars for gyms and running clubs.'

And then you have the beauty, makeup and health market booming as well. Analysts seeing the market size doubling in the next 7 years. Noting asia market now taking off. They also note how it is recession proof. Again good for look fantastic and cult etc.

Many articles online and in the economist all around this.

Nutrition and beauty are the two hot sectors to boom, e-commorce plays, certainly in the UK have bottomed out and should rerate. We have seen money pour into commodities in last 6 months and i done well with some pivots there, oil in recent time with BP, GKP and Genl. Those moves allowed me to add here last week as i mentioned i bought another 20k worth. Just waiting game now for thg to start delivering and market to wake up

I think the clothing range for myprotein is also booming. I myself always go gym and would always buy the myprotein shakes for like last 15 years but recently purchased some of the clothing to, good quality and sets, bought more. Stopped always buying nike. I have noticed now quite a few other gym goers in myprotein wear as well which i never saw before. Makes sense when you do an order of protein and pre workout to grab some clothing to, especially to get over the threshold for free delivery.

Fitness is thriving, gyms are certainly getting busier and hyrox crowd (which i can not stand as they think they can take over commercial gyms) are taking over to. I always just think stick to lifting the weights

Part 4) of mini update may also finally be VAT update and rebate

Talking of greggs earlier, Jeffries in their broker note yesterday downgraded greggs along with a couple of other analysts, as they see a bit market shift towards healthier options and protein. The broader health trend. Everything is becoming "protein" mini myprotein ice creams launched at Iceland yesterday.

And half expecting Mike Ashley tr1 today or tomorrow. See if history repeats itself with the tages move.

As they like to take their time. Like they did with mars.

I am half hoping and kind of expecting a mini update with 1) greencore and various new partnership deals as there is so many mini deals going on like the look fantastic stores, the m and s espa, greencore, Canadian partner etc. 2) upgrade guidance. 3) sale of a business

Notice the myprotein LinkedIn post regarding greencore partnership was deleted.perhaps released to early

Think you are right. Targes just shorts boohoo. Asos and thg. All 3 mike has hand in. Tagers declared short on asos 4th feb and then after market close on 5th Fraser increases. 24 and 25th November targes short change and Mike tr1.

Tagers never goes more than 0.6% on thg. Last time the short amount changed on thg 8th December and 9th December tr1 change on big mike here.

Rampy. More market for debs group to pick up

Not defending the poster but you do know there are intraday rns…..tr1 are often intraday and after hours. A little like asos yesterday where big mike frasers took another 1%

Finally added got part of an order filled there at 35.85. Was in at 35.80 but wouldn’t get filled so moved the dial slightly. Tried manual quotes and was getting 35.94 and 36.03 quotes. Despite bid being 35.80 on IG. Waiting for the final 6.5k to be filled

Think many noticed that it is as the 200 day moving average

Global by Nature (GBN) won its appeal against HMRC in January 2025 regarding the VAT treatment of its Sunwarrior vegan protein powders, saving approximately £800k in potential tax. The First-tier Tribunal (FTT) ruled the products were zero-rated food rather than standard-rated "sports drinks" because they lacked significant carbohydrates and were not primarily marketed for sports performance.

Key details of the case (Global by Nature Ltd v HMRC [2025] UKFTT 24 (TC)):

The Dispute: HMRC argued that Sunwarrior products were "sports drinks" designed for exercise recovery, thus subject to 20% standard VAT.

The Decision: The FTT concluded that because the products contained "low to negligible levels of carbohydrate," they did not meet the definition of a sports drink.

Outcome: The appeal was allowed, confirming that the vegan protein powders are zero-rated, and GBN was not required to pay the disputed VAT for the 2016–2020 period.

Significance: This ruling provides a potential VAT reclaim opportunity for businesses selling similar low-carb, nutrient-dense protein powders that might have been incorrectly classified as sports drinks.

https://www.vatupdate.com/2026/01/29/vat-classification-of-protein-powders-global-by-nature-ltd-v-hmrc-case-analysis/