RE: Perion...these guys earn their money10 Jun 2022 17:48
Stifel today:
Doron reiterated guidance, with confidence ("so far definitely so good, we're not seeing any slowdown").
He talked about the effectiveness of SORT; we now have 150 campaigns running, up from 100 since last discussed (during the Q1 CC), and the results, on average, are still 2X lift/performance over cookies, and 4X better than the reported performance of the Evil Empire (Google). He did not mention the goal of 1,000 campaigns running SORT by year end as he did during the CC, I hope he does during the next CC.
He mentioned the flywheel effect regarding SORT. I bring this up because I love the flywheel effect.
He also said we're looking to not only make an acquisition to enhance our CTV offering, but also to enhance our capabilities in retailers turned media companies, saying this is going to be huge in the next 5-10 years.
If you are invested in Perion, or considering investing in Perion, this audio presentation is well worth 30 minutes of your life.
I remain long and strong: These guys are very good.
Also, from a very competent poster (Jamie) in response to my post:
Good stuff Gdog. I also like how he said they told customers they’d pay for the impressions if they were inferior to cookies and so far they haven’t had to pay anyone. Bodes well for growing share.