RE: Boooohoooo18 Jan 2021 12:19
- Government will not want to do anything that effects jobs. Boohoo will moving towards sustainability and this will create marketing opportunities. Boohoo currently do nothing wrong and a re a great employer - at least they retain a large element of manufacturing in UK. Regardless, I would expect Boohoo will buy up higher end brands (eg Oasis), capitalise on their brands whilst increasing margins by using Boohoo's manufacturing and supply capabilities - which are frankly phenomenal.
- Primark is not comparable and are not a competitor, different, market, model, customer and product. A boohoo customer might buy their socks from Primark but nothing else. Boohoo and associated brands are a lifestyle brands.
- The Boohoo website, although woeful is a work of genius and isn't meant to appeal to you, rather their customers - Every other down market clothing brand is copying boohoos marketing style.
- Boohoo had a note of caution h1 last year - obviously its good to be cautious about inherent risks.
- Agree, US market is a huge opportunity.