RE: Greed and Stealth31 Mar 2023 12:14
On its own a 25% reduction does feel a huge move. For a family if 4, which is probably their core market, I would not necessarily decide to buy 2 packs unless there was a volume deal.
I suspect the bit we don’t see in this move is that they will have to ease it in with heavier promotions in the short to medium term until inflation abates