Quote from Cliff Gross Tekcapital CEO1 Feb 2024 11:06
“We are very pleased to list MicroSalt in the UK. Britain is home to many of the world’s leading food companies including Unilever, Compass Group, Associated British Foods, Ocado, Tate & Lyle, Nomad Foods, Greggs and many others. The goal of MicroSalt is to deliver the first full flavour low-sodium salt for food manufacturers and consumers, to help reduce excess sodium consumption and hypertension, a leading contributor to cardiovascular disease (CVD).”
According to the British Heart Foundation approximately 7.6 million people in the UK have cardiovascular disease and 174,000 died from it in 2022. In addition to the suffering and loss of life from CVD’s the cost to the British economy is estimated to be £25 billion each year. Approximately half of heart attacks and strokes are associated with high blood pressure.
Globally, according to the World Health Organisation “An estimated 1.89 million deaths each year are associated with excessive sodium intake, a well-established cause of raised blood pressure and increased risk of cardiovascular disease. Reducing sodium intake is one of the most cost-effective ways to improve health and reduce the burden of noncommunicable diseases, as it can avert a large number of cardiovascular events and deaths at very low total programme costs.”