All aboard the "Spirit of Survival"2 Jul 2025 11:58
£1.80 equates to just 12p per share in old money, - before the 15 for one Share split in October 2020.
I know that a lot can happen in a decade, but to put this in context:....
In the 12 months before Boris announced lock-down and the suspension of cruising that followed, (And our parking 2 brand-new ships in Weymouth Bay for a year), this share traded within the bounds of 40p - 52p. That's £6.00 to £7.60 in today's money.
And this was a period after two significant profit warnings / periods of underperformance - call it what you will.
Prior to these warnings, in the 18 month period Nov '17 to March '19, the share bubbled around £1.20 to £1.40 - That's £18.00 to £21.00 in todays money, and in the 30 months before that (i.e. Feb '15 to Nov '17), the SP was in the old money range of £1.80 to £2.20, equating to £27 - £33 per share in todays money.
I agree that we are starting to see green shoots, - the harshest of trading conditions are behind us, and the board has moved the model to being one that is less capital intensive.
Would it be stupid to suggest that they should now look at commissioning a younger sibling to Adventure and Discovery? ... They could name it "Spirit of Survival" !
In cruising, They have a great product formula, and the UK over 60s segment is growing in size, (due both to ageing population bulge, and folks living longer), and one that has plenty of disposable income.
The asset light banking, insurance and financial products are relevant and okay, but are in truth best suited to the younger cash rich, but time hungry sector. Travel is exciting, and when delivered correctly, (as SAGA is doing), is more relevant to the cash-rich, time-rich over 60s.
Based on total returns, this is my worst performing share of all times, but I am glad that I did not completely shut-down the furnaces, and that we are up and running again with more than just a passing interest in trying to get back to break-even.
BE for me is £6.90, but in the context of the past 10 years, and, in particular the 12 months pre-lock down, there is every chance that this could be back on the agenda.
A long way to go, but 12p in old money is still only one quarter of where the business was pre-covid.
FG