Marketing23 May 2014 12:10
What is all this shouting about marketing and the colour. In pre service trials, if it was Red in London, it would be just another bus. BUT being painted Blue it will stand out and attract attention with (hopefully) people clamouring to ride on it. And believe it or not, there is life outside of London where buses are coloured Green, White, Orange and Blue! As to publicity, do you expect us and other "Joe Soaps" to get marketing materials - no way as it would be a wast of resources. It is Local Authority decision makers and Bus O[perators who will have been targeted.