Member Info for faz147

My thoughts exactly Dibs! A nice overview of Prism below, well worth browsing through the slideshow IMO. No doubt the previous integration with Microsoft Dynamics will have opened the door to this partnership, but as Simon Cleaver has said they are often knocking at an open door with CRM platforms generally very keen to integrate with SNTY's CloudCall, and in many cases the CRM's have approached SNTY. I can't remember the exact quote but I'm sure in the recent BRR interview Cleaver said he has the easiest sales job in the world! The fact that this integration was not deemed worthy of an RNS suggests to me that the BoD still fully expect further integrations with CRM platforms in the coming weeks and months. Cleaver also said in the BRR interview that we have already integrated with 15 platforms, and we are in talks with a similar number for new integrations, so I expect Cirrus Nova is the first of many before the end of the year. This expectation, coupled with a positive response from the recent Contact Centre Expo, probably explains the 4 directors all buying in the space of a week, and also a major institution increasing their holding. http://prezi.com/0hvwexrujvaf/copy-of-cirrus-nova-prism-recruitment-software/

Andy Brown, Managing Director Cirrus Nova added: “By embedding telephony into Prism, users save time with click-to-dial and call recording functions directly from contact records, boosting efficiency and delivering a valuable and comprehensive log of client and candidate transactions for staff. With SYNETY’s CloudCall solution, Prism users can easily enhance their client service.” SYNETY’s CloudCall is available on a per-user, per month basis with no upfront capital expenditure needed and no software to install or maintain. Its integration with Cirrus Nova’s Prism recruitment software means that voice functions can be fully embedded into the applicant tracking and CRM suite, enabling complete records of phone transactions to be managed and accessed as easily as an email. CloudCall is a fully-featured hosted business communications solution that delivers real cost savings and productivity benefits. CloudCall Click enables software integration that works with customers’ existing phone systems, or can be used on its own with the included CloudCall Communicator softphone. It delivers click-to-call and call recording functions integrated into a customer’s CRM, sales or business software. CloudCall Enterprise is a stand-alone, hosted PABX service working over broadband, using either SYNETY VoIP handsets or SYNETY’s softphone. It can be provisioned within a few minutes and installed, configured and running in two working days, offering a hassle-free alternative to line rentals and a competitive per-user per-month service charge. Additional built-in functions include advanced reporting and analysis on usage and activity by user so that entire workforces can be monitored easily; integrated IVR / Auto-Receptionist to greet and help route incoming calls efficiently; and call queuing which allows calls during busy periods to be handled more efficiently.

SYNETY Announces Integration of CloudCall with Cirrus Nova's CRM and Applicant Tracking Software Released: 17th October 2013 Publisher: SYNETY SYNETY, the cloud telephony software and services specialist, has announced the complete integration of its CloudCall on-demand business telephony system with Cirrus Nova’s Prism cloud customer relationship management (CRM) and applicant tracking solution. This enables Prism users to drive powerful PBX and telephony functions directly from the Prism interface. These functions include desktop click-to-dial, full integration of call histories, and the ability to add complete recordings of calls to customer and candidate records, giving the most comprehensive overview of current and historic client interactions. Features can be delivered as an adjunct to customers’ existing telephony on a per-user, per-month basis with no upfront costs. Prism users can also benefit from CloudCall’s ultra-low costs for outbound calls of just 0.75p per minute for UK landline numbers and 2p per minute for UK mobiles, helping to make significant savings on communications costs. Mark Seemann, CEO of SYNETY said: “For recruiters, the ability to add voice recordings directly into client and applicant records can be hugely beneficial. It provides staff with a permanent record of telephone interviews and client conversations that can be reviewed at any time. This call recording capability helps to build a far more detailed picture of customer communications and interactions.”

Mellinckrodt 1 - SICAV-FIS previously held 564,458 shares in SNTY, representing 8.917% of the issued share capital. They have increased their holding by 50,000 shares, so they now hold 614,458 shares, representing 9.707% of the Group's total voting rights. As Dibs has pointed out, this is effectively a Director buy as Georg Oehm (Non-Executive Director of SNTY) has a controlling interest in Mellinckrodt. However, more importantly in my view, is the RNS from 4:30 yesterday which seems to have been overlooked or missed on here. Commerzbank AG have increased their position by 50,000 shares, to now hold 358,270 shares, representing 5.66%. Commerzbank are completely independent of SNTY, and they are a major global company with revenue in 2011 of c.10 billion Euro's!

Good to see many more PI's becoming aware of SNTY and buying into the vision of the BoD, I've bought at 147, 148 and 135 recently and I'm hoping to add a few more at the current level before the end of the month, so don't tell everyone about this little gem! Very few shares available for trading, which makes for a volatile SP on any volume, and this could easily add 10p+ per day on the back of any positive update regarding the KPI's or integrations with major CRM platforms. I'm very happy to have discovered SNTY at this time, as to me it looks seriously oversold and off-the-radar of many PI's. DYOR, GLA

is this the last shake from the MM's? Bid price currently 133p and the spread has narrowed considerably to just 2p, great buying opportunity IMO, can buy even lower than I paid this morning! Now down to 130p bid! Can't believe how cheap this is now! Wish I had some more cash....

SNTY have been exhibiting at the Call Centre Expo and the Recruitment Agency Expo this week, and are the main sponsors for the Swiftpage International Partner Conference next week. With the continued integration of new CRM platforms, and the rollout of their new CloudCall Contact Centre product across their existing partners platforms, I am expecting an update by the end of the month, or by mid-November at the very latest. However, as is so often the case on AIM, especially in the more illiquid shares like SNTY, I expect the buying volume to kick in well in advance of any update from the company. In fact they are already seriously undervalued IMO hence why I have bought at 147.7p, 148.4p, and 135.4p, and the charts are suggesting to me that we could be on the cusp of a re-rating. I would be keen to hear your views on the company, and your TA as I know from wanton's charts on gc that you are very experienced in charting. I'm struggling to see the downside in the short-term, as they are well funded and already expanding their sales staff to service the increased interest on the back of the integrations with major CRM platforms. Any thoughts greatly appreciated. ATB Faz

That 23.5k sell at 132.01p explains the drop today. I think the 15k at 137p is actually a buy, but not certain. If that is also a sell, then it looks like we have a distressed seller and the MM's are taking advantage of the low volume to drop the SP hard and pick up the sells at a lower price. If that is the case we may need a little buying volume to lift us back up. If in fact MM's saw the sell order of 23.5k at 132.01p on the order book (don't have Level 2 so can't say) and decided to drop the SP to trigger that sell, then we could move back to 140p+ on the ask with very little, or no buying volume. Holding my shares very firm and patiently waiting for a big RNS from SNTY, which I fully expect before October is through. The key here is that it will be very difficult to buy in any decent size once a positive RNS arrives, and the SP will most likely gap up if we get a 7am RNS. Look at the gap down in august when they announced the placing at 150p. I believe a similar gap upwards is very possible and indeed likely if news is as positive as expected, therefore if you have done your research, and you can see the massive potential of this company, it makes sense to secure your holding BEFORE news arrives IMO. Ichimoku Kinko Hyo update - flatlining Senkou Span B still flat at c.192p through last three weeks of October and the 1st week of November. In case you don't know, a flatlining Senkou Span B is usually a strong magnet for the shareprice. Also the gap from 180p to 230p, due to its size, is a further magnet for the SP, and the two magnets in combination should result in a concerted recovery in the SP to a more realistic level which better reflects the huge progress the company has made since Zenergy's reverse takeover, and the significant market they are targeting. All IMO so DYOR. Faz

I've added here this morning. I set a buy order at 138p in case of a last shake down to the rising support line from June 2012, and it got filled at a very attractive price of 135.4p. Well played lloyds online sharedealing! This company is massively undervalued at this level and seems to have fallen off the radar of the majority of investors. I'm very happy to have been given the opportunity to build a stake at sub 150p (the price which II's paid in August) and fully expect the SP to recover to 230-250p before the end of the year, or very early next year.

Interesting, those 2 x 10k trades look like sells to me. That would explain why the big drop in SP, limit the buys whilst picking up big blocks of shares from weak holders, then move the SP back up and allow buying again at 144p+ IMO. Ask has just jumped up from 139.8p to 141.4p, so maybe MM's are done with their raid for today.

We've had a few chunky buys over the past few trading days, 10k, and 2 x 36k at over 150p. I believe the MM's have become somewhat short of stock, as the max I can buy online has dropped from 15k last week, to 10k this week, to 5k max today. See my below post from 11:09 yesterday to smudgedan, SNTY are exhibiting at the Call Centre & Customer Management Expo today and tomorrow, and sponsoring the solutions theatre, and are the official sponsor of the "Future Trends" solutions stream. My view on today's drop is MM's becoming short on stock, and in anticipation of further large buys on the back of the exhibition, they are using the current low volume as an opportunity to re-test the rising support line from June 2012, and free up some sellers in the process. I have said since buying in that a re-test of this support line is not only possible, but if successful then also healthy for the long-term continuation of the overall rising trend. I am ready and waiting with cash to top-up if the SP bounces up from this support line, which could be tested later today or tomorrow. However, I would be cautious in buying before such a bounce, as a breach of that support line could be bad news for the SP short-term. FWIW I am confident that we will bounce from that support line and subsequently break through the flatlining Senkou Span B on the Ichimoku chart which is flat at c.192p through to early November. From there the gap up to c.230p is highly likely to be filled IMO, but both these possible bullish signals will need increased buying volume, which is likely to require positive news of some description. As you have SNTY on your watchlist, you are obviously interested. If your research has led you to want to take a position in SNTY, I would advise waiting for a bounce from that support line, or buying half now and half after a bounce. If the support line fails, the charts would suggest selling out is the safest course of action.

As I alluded to before in response to leas, a final placing to raise cash to take the company through to sustainable profitability is a possibility, although I wouldn't expect it to happen for at least 9-12 months, if ever. Also the recent placing price of 150p will almost certainly act as a minimum price for any future fundraising, although the company and the II's involved in the recent placing will want any future fundraising to be at a much higher price. Alternatively, as you say, they grow revenue and most importantly margin to the extent that they don't require any future fundraising to reach sustainable profitability. I certainly agree with you that this is an excellent growth opportunity, and we are in at the early stages. Have a look at similar type companies on AIM. Outsourcery has big losses, ATUK recently raised cash at a c.50% discount to the prevailing SP, and FBT is over 50% above its recent placing price. In the case of the latter, this could be viewed as a positive reaction to the fundraising and subsequent newsflow, but to me that means an obvious 33% + potential downside on any negative news or change of sentiment. SNTY on the other hand has very little obvious potential downside, and any test of the rising support line from June 2012 at c.135-140p should be viewed as an excellent buying opportunity IMO All IMO so DYOR, and GL!

Glad to hear you have had a good look at these, as I am feeling more positive about the prospects with every passing day, and with every bit of research I do into the CRM market and Cloud Telephony. The short-term potential with this product in an unmet market is significant. The medium-term potential is staggering. The long-term potential, if they can cement their market-leading position which they are currently seizing through their "land-grab", is literally incalculable (trust me I have tried to calculate a value)! How many companies do you think would like to be able to record all calls with customers, and be able to access those calls simply by clicking on a customers record on a database, and be able to call customers simply by clicking on their profile, and for those calls to be cheaper than their existing calls to landlines and mobiles, without them having to change their telephone system(s)? Very undervalued company IMO, and I still believe this company is worth £20 million + on current fair-value, and a MC of £30 million should easily be achieved in the coming months with positive newsflow and a continuation in the growth of the KPI's. Therefore this is a great time to invest before the herd arrives IMO, whether you are a short, medium, or long-term investor or trader. DYOR!

well spotted, very nice buys! Perhaps whoever is buying is doing so in anticipation of something positive coming out of the Call Centre & Customer Management Expo starting tomorrow. https://www.eventbrite.co.uk/event/6491178289/?ref=ebapi Call Centre & Customer Management Expo is Europe’s No. 1 trade exhibition and conference for the contact centre and customer service market, bringing together the industry’s largest gathering of purchasers with the world’s leading suppliers. SYNETY CloudCall will be attending the 2 day event. You can come along and see our decked out stand at spo G30. We will also be sponsoring the Solutions Theatre and you will see our branding all over the "Future Trends" solutions stream as we are proud to annouce SYNETY are the official sponsors! If you want to register for and attend the event, you can do so from the above link or on SNTY's website, through the "Events" page: https://www.synety.com/events/ Definitely worth reading the following link if you can't attend the event, as it gives a good idea of what is happening and how SNTY are involved. Do any of the holders on here live in or near London? Would be great if a PI shareholder could attend the event and speak directly with SNTY staff! Unfortunately I'm snowed under with work at the moment otherwise I would be very keen to make the journey. http://www.prnewswire.co.uk/news-releases/call-centre-expo-is-bigger-and-better-than-ever-before-225456162.html On a separate note, I would be interested to hear how many SNTY shares PI's can sell in one hit with their various brokers? I can currently sell all of mine but only have a small(ish) holding. Smudgedan, are you holding SNTY, and can you get a price to sell all your shares in one go? I'm not in the slightest bit interested in selling any of my shares at the moment, but would like to get an idea of MM demand for shares, as they could be a little short after those big buys on Friday, and very little selling volume over the past week or so.

mistake in first paragraph, should read: I would expect that CloudCall Contact Centre is now very close to completing, or has completed roll out across all of SNTY's integrated CRM platforms.

Hi Leas. Synety has more than a years working capital in the bank at current cashflow rate, and in that time I expect to see an exponential rise in the number of customers, users, and licences, and a further improvement in average revenue per user and gross profit per user. When you consider that the CloudCall Contact Centre product was only launched in July (see RNS 22/07) and at that time was only available with Microsoft Dynamics and CallPro CRM, you can see that the figures in the August update had very little contribution from this product. I would expect that CloudCall is now very close to completing, or has completed roll out across all of SNTY's integrated CRM platforms. From the trading update: "The KPI's also demonstrate an increase in average customer size (Average Users per Customer) which is a trend we expect to continue. Not only are we seeing CRM partners starting to introduce their larger customers as their confidence grows, but CloudCall Contact Centre - which provides advanced features that are usually only available from dedicated call centre solutions - is attracting interest from larger organisations." Simon Cleaver added: "There is every indication, as I have reported before, that we have a product offering that is capable of extensive rollout. Consequently, we have considerable confidence in both the short and longer term prospects for the Company." It is possible that SNTY will need one more funding round to get them to sustainable profitability, but I don't expect that to occur for at least a year, if not more like 18 months, and I would expect the SP to be significantly higher by that time. With so few shares in issue here, and most of them held by directors and II's, I wouldn't object to a placing at c.230-250p, to raise a maximum of £2mil if it's needed, as this would provide additional liquidity for a share that is overlooked by many because of the volatility. In any case I see it as very unlikely that the BoD will need to issue more than 1 million additional shares to see SNY through to profitability. All IMO and I know you will DYOR. I would appreciate your views on the above should you continue your research. ATB! Faz

Welcome chazbigspuds and bluedealer, I think we could be on to something very lucrative investing at these levels. There is still a possibility of a re-test of the rising support trendline from June 2012 which is currently at c. 135p and rising, but with the MACD, Disparity Index, Momentum and Rate of Change oscillators all showing clear bullish divergence, and the Bollinger Bands tighter than they have been since before the spike to 350p+, there are several indications that this could be about to start a major reversal from the recent downtrend. Add to that positive TA set-up, the fact that several very positive RNS could arrive before the end of the year, including the possibility of major CRM platforms such as SAP and/or Oracle integrating CloudCall, and updates on the KPI's and success of the Salesforce integration, and we have a situation where we could make some serious profits in a very short space of time IMO. Bluedealer - I'm also tempted to add here but will probably hold back to see a test and bounce off the rising support trendline, or a confirmation of breakout with a close of 155p+ and good buying volume. I suspect in the case of the latter, it is only a matter of time, however I have a decent sized stake in here now (for me) and any further buys will have to be based on a strong belief that the stock will appreciate significantly in the short-term. So I'm definitely not ruling out adding more, just waiting for confirmation!

to see the SP bouncing up from the Tenkan-Sen (now support) and the rising support line from the drop early this month @ c.146.5p. I think tomorrow or Friday should see a break through the psychological resistance at 150p from the placing, and the Kijun-Sen at c.151p. If this happens, which looks increasingly likely, then we should see a bullish Tenkan-Kijun cross sometime next week IMO. Sneaky MM's have opened up the spread so they can put buys through under the mid-price, hence they show up as sells. Maybe they want to entice some sellers before the recovery really starts, by giving the false impression of selling pressure. They're not going to get me to sell mine!

Bought two tranches here this week as this company looks seriously undervalued IMO. I've done some fairly extensive research and it has led me to the conclusion that this company is easily worth £20 - £25 million before any news of further major integrations or growth in KPI's, because of the market share they have already captured in a rapidly growing market. The small drop today is just a healthy backtest of Tenkan-Sen and 15SMA which were breached yesterday. Immediate targets here for a breakout are 160p and 180p. Any breach of 180p should see the SP move fairly quickly to c.230p to fill that huge gap caused by the placing. That filling of the gap should be more than enough to establish a bullish trend, at which point 250p will be the only major resistance point on a potential run to 350p+. You only need to look at the 1 year chart to see how quickly this can shift when a few buyers arrive. However, the SP is not yet officially in an uptrend, and therefore there is risk attached to buying at this time. Ultimately I believe that with higher risk comes higher reward, if you DYOR thoroughly, and you believe in the medium/long-term potential of the company to demand a higher valuation than the current one. Dibs - I've been reading back through the posts since March, and I must say you have contributed some fantastic research. I haven't yet got to the point where you bought back in though, what price did you get? Have a look at the valuations of similar companies on AIM, the likes of FBT, @UK, OUT, etc etc. Yes they are maybe a year or so ahead of SNTY in terms of revenue growth, but they are all valued significantly higher (4-5x higher!), and if we can achieve a market cap of £50 mil in the next 18 months to 2 years, I would be very happy indeed! With the current number of shares in issue, that would translate to a SP of c. 790p! With the company well funded, I see that as a genuine possibility. In fact if there is a confirmation of breakout here above 180p, I will look to open a long spread bet because the upside could be many, many points from that level. Like you, I am very happy to have found this company at this valuation, as I don't think it will stay here for long once the word gets out, and the herd jumps back in. Happy to wait it out patiently until then. ATB Faz

tried to get in on the action here this morning after reading the RNS and having a quick look at the company, but I was hoping for around 90-95p, and the ask opened at 105p!! Getting tempted now though at 101.5p with a 3 cent dividend and possible 28% upside within the month, although if no offer materialises there is a possible 25% downside so quite balanced really.