Member Info for ErlendM

And to their credit quit e.g. Manprit Randhawa and Simon Hewitson.*

(By the way I am not implying that other directors were complicit or directly aware of the apparent fraud, but could see Ashman's dubious assertions, bombastic claims for what they were.)

I think all mealy-mouthed explanations from why Ashman and his directors about why they rarely bought stock is becoming clear. They saw how the sausage was being made...

Josh, regarding your statement about investigating TW. I don't think that is necessary. I found the bearcast I was referencing, "December 12 2026 Bearcast No 1: A prolific Liar ponders a big fail at the Sam Antar game" where TW said Ashman needed to be aware of "the three exes" and: "it is the ex-employees he needs to be worried about, because he does appear to have fallen out with ex-employees and I should say I have had two in contact already. I have printed some of the material I have been given, but have been asked to hold back on other material. It will emerge in due course. I imagine that this outrageous comment means that there will be other ex-employees out there". Aside from there not being any evidence that this was market sensitive information please note that date of his remarks were made significantly *after* he placed SBTX as a sale on his website and *after* he had announced that he has sold his shares. I presume they only contacted him after he publicly sold and disavowed Ashman. There is no evidence of impropriety that I can see. Based upon his statements today on his website it also appears that he is none the wiser about what has caused today's news, so it appears whatever the ex-employees told him isn't relevant here.

Ignore and report. Its an attempt to disrupt the board by spamming it with inane comments, none of which in isolation violate the rules, so the "report post" function doesn't work to highlight it to lse administrators. The reason apparently is indeed someone with poor mental health but its propelled by a vendetta against Elrico. Ironically you complaining about him here is more likely to give him more fuel. Its best to ignore, to make him realise he is screaming into the void. You can also filter and try to get LSE to do something.

For.the backstory:

https://lemminginvestor.substack.com/p/the-many-faced-coward-of-finance?utm_campaign=posts-open-in-app&triedRedirect=true

I'm aware of how to deal with it and I'm not complaining, I was explaining to CP2891 so he/she is informed and knows what to do. My filter is working perfectly.

If you think Elrico is being egocentric alright. I have no idea and no dog in this fight, but that post appears to explain what is happening. The disruption occurs on the shares that Elrico supports. We are just caught up in it.

Look over the past few days. He has posted here hundreds of times. According to Elrico It is a spamming attempt, carefully structured to avoid being banned because no one post is objectionable, but the intention is to spam the chat with inane, repetitive nonsense as an act of revenge: https://lemminginvestor.substack.com/p/the-many-faced-coward-of-finance.

Ironically it actually helps Elrico as it moves the discussion from here to his Substack.

According to TW who talked to Ashman yesterday, results will be out soon (in a few weeks' time) which will give us an indication of initial Croda sales.

In Global Cosmetics Industry Magazine's recent article on "How These Star Ingredients Are Setting New Standards in Beauty" its section on "Anti-Aging via Mind-Body and Sleep" lists two products. I note that one, a more limited product in mind as I see it to Zenakine, is named Zenitium. I raise this to note that it appears products with the prefix "Zen" is attractive to cosmetic marketers who are promoting products that improve sleep with anti-aging properties. https://www.gcimagazine.com/ingredients/skin-care/news/22940966/how-these-star-ingredients-are-setting-new-standards-in-beauty

Thanks PizzaGate. I meant to say the article by Vogue mentions Zenakine by name. Some intriguing quotes and data:

"“Sleep is a very exciting territory for us,” says Jennifer Palmer, Estée Lauder’s SVP of global skincare product development and marketing. “We want to be the leaders and the experts in all things night. We want to have all the solutions that our consumers seek...luxury hotels and gyms, including Six Senses and Equinox, offer blackout rituals, sleep coaching and in-room breathwork menus..Already, management consultancy McKinsey forecasts sleep wearables will reach $32 billion by 2026, nearly triple their 2019 value of $11 billion. Sleep aids reached $4.8 billion in global sales in 2024, up from $3.4 billion in 2019, according to Euromonitor. This shift means big growth potential for brands that can find new ways to sell good sleep, across skincare, wellness and tech. Consumers want better sleep, so now brands are racing to turn that aspiration into a tangible, shoppable reality.

As the sleep market goes into overdrive, experts warn that beauty brands must proceed with scientific rigour, not superficial marketing. “Products need to have proven efficacy and deep approaches to meet consumers’ disparate sleep needs and navigate the evolving marketplace,” says Oster. The risk of overpromising looms large. Walker agrees: “It’s the time for a brand to start to say, ‘Let’s do the real hard science and ask what we’re doing to improve the skin’s function overnight because not many brands are doing it.’”

Actually this gives quite an exciting context to understand why Croda are positioning Zenakine within this sleep market.

According to my google search this article by Vogue Magazine. Does anyone per chance have any insight into what they say about it, beyond the paywall: https://www.voguebusiness.com/story/beauty/how-good-sleep-became-a-beauty-status-symbol

I still would like to see products that have Zenakine in them but the increasing traction from Croda in promoting Zenakine and the obvious responsiveness of Ashman to shareholders' concerns has prompted me to top up my holding.

Interesting, do you have a link or can you tell us on what platform they are marketing this?

Strangely enough Netcurtains I entertained that idea too. Cosmetics have one of the highest margins of any product. I thought about starting a local brand of cosmetics based around Zenakine. It sounds like the next generation of skin care and most people haven't heard of it yet, so why not ride the initial wave of customer awareness/sales? Anyway lets hope the big boys run with it and help make SBTX a success.

Me too Belgrano. I'd love to buy it. A product that helps your skin and aids sleep sounds perfect for me. I'm waiting for news on the products' launch both as a shareholder and as a customer.

Not that surprising. I looked into buying into the Seneca Growth Capital Fund. According to Wealth Club "Over the five years to 31 December 2024, the VCT delivered a total return (including dividends) of -28.0%" It makes sense for them to look to release funds from shares that have had some strength.

This interview with Hishda Mohamed, Senior Marketing Lead from Croda is very interesting: https://www.sofw.com/en/news/interviews/5241-unlock-and-reveal-the-power-of-skin-s-chronobiology-to-combat-cortisol-damage-with-zenakine

Did anyone else pick up on it?

Some excerpts.

How does Zenakine™ differentiate from other neuroactives on the market?

Zenakine™ is aligned with market demand in substantiated neurocosmetic benefits. Unlike other neuroactives, it is the first ingredient with clinical instrumental measures on sleep quality and duration benefits. Our clinical studies show that it increases sleep score by 11.3 % (p

13% is significant. I mean Probiotix's product that lowers high blood pressure only achieves a 3.4% reduction, yet that is enough for them to commercialise it.

Although the fact they haven't named it yet, does this imply the PR gears are only just starting to creak?

The line "This breakthrough active ingredient will lead the way" is very much the phraseology we want to see.