Member Info for eriesy62

Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity

MTS STAFF WRITER
22 hours ago
Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity
Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights

Unacast, the leading transparent and contextualized location data platform, announced that it has hit historic new growth metrics, reaching more than 50 million daily average users across 40 countries. Unacast has more than doubled in size over the past three months as it has grown into a truly global location data platform, leading the world in data quality and quantity.

The massive reach, coupled with Unacast’s focus on data quality and transparency, sets a new standard for global location intelligence. Along with new innovations, like the company’s Uncontextualized Visits product, Unacast is helping companies tap into the many emerging opportunities for using location data.

Also Read: Global Makes Strategic Acquisition of leanStream in Canada

“Marketers and other businesses are clamoring for location data that can help them better understand how consumers move about the world, and how often they visit their stores and retail locations,” said Thomas Walle, CEO and co-founder of Unacast. “Actionable location insights require a mix of volume and accuracy, yet in the post-GDPR world, many companies can’t achieve scale and quality on a global level. The growth of our platform shows that it’s still possible to do so, in a compliant fashion. We’re committed to continuing our growth and unlocking new and exciting use cases for location data to clients around the world.”

Also Read: Cision Appoints Digital Marketing Expert Susan Vobejda to Board of Directors

In October, Unacast expanded its data coverage to include the European Union. By ensuring full GDPR compliance, the Norwegian-founded, New York City-based company is primed to capitalize on the high demand for reputable, trustworthy data around the world.

With the increased growth, Unacast’s location data now provides even more accurate and valuable insights to a variety of businesses. Marketers can use the data to understand consumer behavior and target mobile advertisements based on the locations consumers visit. City planners and governments can better understand how consumers move through cities and where bottlenecks occur. And researches can grasp how humans move throughout the real-world, paving the way for a more efficient, more thoughtful future.

hTTp://trustyourmedia.com/

Speaking and also sponsoring. Setting the states up.

Regards to Plunge across the way.

Like the phrase from the CFO " more profitable on a daily basis". If the states takes off the share price will, just have to shake off the old Proxama noose.

Although the technical rating is only medium, LSAI does present a nice setup opportunity. Prices have been consolidating lately. There is a very little resistance above the current price.

Location Sciences.

@zenithmediaMKD estimate that 42% of the $107bn global mobile market leverages location. However new evidence suggests over 50% of location-based ad budgets could be going to waste. Register for our webinar, in collaboration with @iabuk to find out more: https://tmdl.link/VerifyWebinar

1:00 AM - 20 Sep 2018

date 12/09/2018

TfL setting example for data sharing
As Londoners will attest, a is some distance away, with overground and underground train delays, and standing traffic a near-daily frustration. Although it has rapidly improved in the last handful of years ever since the pioneering decision by Transport for London (TfL) to open, and make public, its data.

Now, according to Deloitte, some 42 per cent of London’s commuters use at least one of the 600-plus data-powered applications spawned from TfL’s data. These include the popular Citymapper and Waze, plus other , and analytics engines.

Deloitte’s study, published earlier this year, found that there are more than 80 TfL data feeds being used by over 13,000 registered developers, ranging from individuals to multinational tech organisations. Furthermore, the total value of open data to the organisation, customers and others is estimated to be £130 million a year.

At present more than 31 million journeys are made in London every day, and each one serves to improve the wider transport network, with data-fuelled artificial intelligence learning to spot patterns and predict trends. TfL recently analysed data from the free wifi provided in 97 per cent of its tube stations and in only four weeks had managed to reconstruct 42 million journeys through the network from five million distinct devices.

Ms Sharp holds up TfL as a “great example of how the data from an integrated transport system being made available gives rise to a number of consumer services that optimises routes and use of the network”. New ways of utilising data are being explored.

If you are attending Dmexco in Cologne this week, then please join Location Sciences at the Radisson Blu (across the road from the event), on Thursday at 10:30am for LOCATION: The Next Controversy! Please RSVP to eloise@vouchww.com

Speaker Mark Slade

WHEN WILL VIEWABILITY PROGRESS BE MATCHED BY LOCATION DATA ACCURACY?
A recent report from Meetrics showed that UK viewability levels are on the rise. 58% of UK display ads in Q2 2018 met the MRC’s guidelines for viewability – meaning at least half of the ad must be visible for at least one second.

This still means that 42% weren’t viewable, of course, but it’s an improvement from the same time last year, when viewability levels stood at 51%. This is a sign of the progress that has been made, as the market matures and faces up to some of its biggest issues – like viewability, brand safety and fraud.

It’s great that the industry has taken these problems seriously, leading to greater levels of trust, confidence and transparency between publishers, advertisers and everyone in between. However, the fight isn’t over, and it’s vitally important that vendors stay ahead of the curve.

One area which we believe has not, to date, received the same treatment is location verification.
Over 42% of all mobile ad spend now involves location data, but as much as 80% of that data may be inaccurate.

Location Sciences’ Verify solution accurately verifies legitimacy of location data, identifies any inaccuracies and potential fraudulent practices, and ensures that audience profiles match the advertiser buy. With this independent, media-agnostic authentication, we’re trying to bring the same level of trust, transparency and confidence to location that has been brought to other areas of verification in recent years.

Making sure that you’re reaching your audience in the actual location you’re targeting is equally as important as making sure the ad is viewable – so it’s time to get serious about location verification.

Tags: Location Data, Meetrics, viewability

Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising
by Hugh Williams on 26th Jul 2018 in News

Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at the right location, and the right time, as well as to measure the effectiveness of their advertising at driving consumers in-store. In this piece for RetailTechNews, Mark Slade, CEO, Location Sciences, explains that, despite this, we are acutely aware that not all location data is created equal. And that includes the data sources that retail advertisers currently rely on most heavily.

Location Sciences recently carried out a study in partnership with RetailTechNews, surveying 157 UK retail professionals who currently make use of customer location data. This survey showed that the majority of location data is sourced programmatically, via the bidstream. To be precise, 54% of retailers currently buy location data this way, a number that is set to rise to 74% in the next 12 months.

However, the bidstream is an inherently unreliable source of location data. This is due to a number of important factors, including a reliance on publishers to pass on accurate location data to the bidstream; a lack of accurate GPS data attached to the majority of bid requests; and location data being obtained from the IP address of the phone, or mobile network tower, rather than the phone’s location services.

Programmatic bidstream data is also only available when the consumer has been exposed to an ad within an app. This is intermittent and therefore skewed when compared to SDK-based data, where location can be collected in the background at regular intervals, providing the right consumer consent is achieved.

As a result, the bidstream is simply incapable of delivering the precision that advertisers want from location data. For example, an indication of dwell time at the location – which was identified as an indicator of good quality data by 53% of retailers – is unavailable via the bidstream.

The single biggest factor, though, is accuracy – or lack thereof. When we asked retailers about the factors that impact their ability to understand the effectiveness of their digital advertising, inaccurate location data came out on top. Almost half (45%) say this had a high impact, and a further 41% say it has a moderate impact.

Conversely, 62% of retailers named a high level of accuracy as the indicator of good location data. Specifically, 57% said they want accuracy of five metres or less, which is unrealistic via bidstream and impossible to verify using this data alone.

If retailers want location data that is closer to the level of accuracy they crave in order to improve their attribution, then they need to turn to first-party data sources, such as SDKs, which include GPS location

Digital ads can drive store footfall
News, 05 July 2018
TOPICS UNITED KINGDOM E-COMMERCE & MOBILE RETAIL MOBILE MARKETING, MOBILE WEB
LONDON: Things may look gloomy on the UK high street, with retailers facing increasing costs and twin threats from e-commerce and D2C brands, but digital ads can help drive footfall according to new research.

The UK Guide to Retail Marketing Effectiveness from On Device Research was based on a survey of 500 adult smartphone owners.

This highlighted how mobile plays an increasingly important role in shopping habits with 29% of UK consumers claiming to have bought groceries on their mobile phone in the last three months.

Even if a purchase isn’t fulfilled on mobile, this still plays a crucial role in the path to purchase: 55% used their mobile to check prices and 30% read product reviews when in store.

Mobile is “the ideal platform for growing mental availability by influencing brand consideration”, the report stated, referencing separate research on ad testing.

This found an average uplift of 9.1 percentage points in unaided brand awareness following ad exposure, while further down the purchase funnel there was an average uplift in purchase intent of 1.9 percentage points.

And when On Device Research and Location Science combined mobile geo-location data and passive ad tracking technology to provide a clear picture of lower funnel impact, they found an average 14.2% uplift in store footfall following exposure to a digital ad campaign.

The report also observed how retailers are failing to generate effective emotional responses from consumers.

“The emotion vs purchase intent dynamic is one that entertainment, tech and consumer electronics brands have taken advantage of to great effect,” it noted, “but it’s an area in which retail brands need to work a lot harder.”

Like the phrase smashing our numbers. Would it be ok to post this on advfn site aerial.

Location Sciences Launches Location Data Authentification Trust is a good thing, but control may be better � advertisers who wish to verify the accuracy and precision of their location-based advertising campaigns, may now have the option of using Location Sciences� new location data authentification tool based on direct, GDPR-compliant, first-party data. Dubbed �Verify�, the tool verifies location signal accuracy, POI radius accuracy, footfall, and audience profile matching, thus helping advertisers optimise their location media campaigns. Mark Slade, CEO, Location Sciences According to Location Sciences, inaccurate location data can be caused by factors such as negligence and poor targeting technology, but also fraud � problems that Location Sciences were aware of themselves. Says Mark Slade, CEO, Location Sciences: �Our team has significant mobile media and publisher experience. As a result, we were well aware of some of the challenges in distinguishing the good from the bad. We know there are some excellent location providers in the market; however, the opaqueness of location data and programmatic execution, combined with the significant premium for location-based inventory, means the market is open to potential abuse.� With mobile location data the major driver of advertising spend, making sure that data is verified becomes even more important, Slade says: �It is important, therefore, to ensure brands remain confident in the supply chain, as it would be a shame if a few bad players ruin this unique opportunity. Location data is an inherent and essential facet of mobile, with 42% of all media campaigns using location as either a targeting destination or audience proxy. It is, therefore, essential that we work with the entire value chain to ensure the veracity of this unique data source remains intact. As with brand safety, viewability, and ad fraud before it, the case for independent verification of location data is now clear.� Location Sciences is planning to release supply benchmarks and campaign guidelines once the initial tests have been completed.

thanks to Plunge. hTTps://ondeviceresearch.com/blog/on-device-research%2C-google-and-omd-win-iab-europe-research-award-for-brand-effectiveness

thanks to Plunge. hTTp://www.prnewswire.co.uk/news-releases/location-sciences-launches-verify-to-authenticate-location-data-accuracy-and-precision-683668931.html

patience will be properly rewarded for us long termers.

Proper buy.

and thanks again Plunge. hTTp://mobilemarketingmagazine.com/uk-retailers-accurate-location-data-programmatic-bidstread-location-sciences

hTTps://www.locationsciences.ai/2018/05/08/retail-economics-location-sciences-provide-unique-insight-into-proposed-sainsburys-asda-merger/

from plunge again with thanks. hTTps://www.warc.com/newsandopinion/news/uk_retailers_want_more_from_location_data/40433

I see already posted.