Member Info for eriesy62

Locations Sciences welcomes another supply-side partner for Verify data platform
Blis will use Location’s Verify platform to prove to clients that its location data is accurate

Location Sciences Group PLC - Locations Sciences welcomes another supply-side partner for Verify data platform
Location Sciences Group PLC (LON:LSAI) has signed up another data supplier to use its Verify location data verification platform.

Blis, which uses big data to help brands target their adverts at particular groups and regions, will be the latest supply-side platform to use Location’s technology.

Although the quality of industry location data has improved over the years, marketers are still unsure of which data providers to trust.

READ: Location Sciences strengthens US team to maximise first-mover advantage
That’s where Location Sciences comes in. Its Verify platform audits a company’s data and acts as a hallmark of quality for supply-side platforms such as Blis.

With the Location Sciences seal of approval, Blis will now be able to show potential advertisers and agencies that the location data it uses has been verified by an independent third party.

“In a market where suppliers can all claim to be experts in location, it's our experience that the best are the first to embrace independent verification,” said chief executive Mark Slade.

“The adoption of Verify is testament to the quality of Blis' platform and the data achieved near perfect scores (99%) in our tests - once again showing that quality and accuracy in this sector can be achieved.”

Blis CEO, Greg Isbister, added: “Being independently recognised by Location Sciences both for location data and signal quality accuracy adds a valuable layer of impartial authentication for our customers.”

LSAI shares were up 3.6% to 3p on Thursday morning.

Right at the bottom of part 1 aerial :)) My apologies for not posting both.

https://wiscoweeklypod.com/podcast/the-evolution-of-location-data-feat-warren-zenna-part-1-of-2/

Someone who is confident in the LSAI future :))

Some location data suppliers “are doing an excellent job — in our analysis, 40% of suppliers showed nearly 100% accuracy in location and 35% near 100% accuracy in signal quality,” says Location Sciences CEO Mark Slade. Still, “there is a large percentage of suppliers who are significantly underperforming,” he adds.

The takeaway here seems obvious, if not perhaps all that comfortable, for those who haven’t peered into this kettle of fish yet.

“As with all data, the key to improvement is transparency,” sums up the company’s Chief Business Officer, U.S., Jason Smith. The analysis found that a 40% increase in location signal quality and a 10% increase in accuracy could be realized by enhancing transparency into data.

While it’s not marketers’ fault that bad data is on the market, it’s critical that they “understand the complexities of location data collection and distribution,” the company’s U.S. President, Warren Zenna, wrote in a recent blog. “If you haven’t already, start interrogating how your partners source and verify the location data they are using to build your campaigns. How successful have they been at targeting your desired audience? As time marches on and losses mount, it will become harder to raise your hand and admit you were complacent…”

Location-Based Ad Fraud: Probably Worse Than You Think by Karlene Lukovitz @KLmarketdaily, Yesterday
Juniper Research has estimated that total online, mobile and in-app ad fraud losses will reach $42 billion globally this year.

But almost by definition, video and other location-based advertising should be targeted to a degree that minimizes fraud and waste, right?

Well, that’s the theory. And there’s no denying that many brands are seeing enhanced performance by employing location advertising. That’s why location-targeted mobile ad spending within the U.S. alone is expected to reach $38.7 billion by 2020 — up from an estimated $26.5 billion this year, per BIA/Kelsey’s forecast.

Nevertheless, due to poor quality data and mis-targeted location impressions, anywhere from 30% to 80% of location ad spend is being wasted, according to new research by data intelligence company Location Sciences.

advertisement

advertisement

Specifically, based on the company’s audit of a total of 500 million digital location targeted impressions delivered in the U.K. and the U.S. between January and June of this year, up to $65,000 of every $100,000 spent on location advertising is outside the targeted area or is based on signals of insufficient quality to deliver targeting requirements.

Approximately $29,000 worth of impressions were delivered outside of the targeted area, and another $36,000 worth were possibly being wasted due to location signals of quality insufficient to deliver the targeting requirements.

While 90% of impressions should be of high enough quality to be used for specific location targeting, in this analysis, half of the suppliers had a signal quality score of less than 70%, according to the report.

Suppliers use GPS signals, IP addresses and other data to guide targeting, they explain. But just 14% of the impressions tracked in this study used GPS signal data, which is far superior for the purpose compared to IP addresses.

This is partly because some apps don’t secure users’ permission to access location data. More than a third (36%) of the top GPS-enabled apps were found to display location fraud.

Does Location Sciences have an agenda? Sure. It conducted the study because it’s in the business of using a proprietary platform to verify the accuracy and quality of data used in proximity-targeted advertising.

But the company lays out its methodology (and I’m sure there are other experts out there who can assess this far better than I): The data were collected directly from suppliers, via a tag embedded in digital creative, when the ads were served. Measurements and data recorded included latitude and longitude, device ID, publisher ID, and the IP address of where the ad was served and connected to the internet.

Furthermore, the company acknowledges that there are a number of competent suppliers out there.

This week catch us at MediaPost Data and Programmatic Insider Summit with our new CBO Jason Smith.
#transparency #adtech #locationverified #locationverification

3:00 AM - 19 Aug 2019

Investors (traders) may reason that lsai may need to raise more money hence drop. Hopefully they are wrong and as firepisces says it is an opportunity to add. Strong buy but DYOR.

23/07/2019 Tue 11:34 in Indonesia by Avelyn Ng
Study: Spend in location-based advertising ‘significant’ despite knowledge gaps
LinkedInFacebookTwitterWhatsApp
More than half of marketers surveyed are spending SG$10,000 to SG$100,000 annually on location-data based advertising, according to a new APAC study by Blis which interviewed 150 marketers. However, most respondents also revealed that they are unsure as to how best to utilise and measure the effectiveness of location data in their campaigns.

The study, which surveyed heads of marketing from retail and travel brands as well as marketing agencies, found that 31% of marketers spent between SG$10,000 and SG$50,000 annually on location-data based advertisements. About 21% spent between SG$50,000 and SG$100,000, and 11% spent above SG$100,000. Of those spending more than SG$100,000, only website development (19%) and email marketing (15%) received greater investment.

Retail and travel applications

According to the press release, the “significant” spending arose from retailers’ efforts to keep up with evolving consumer habits and “meet demands for personalised and perfectly timed experiences”. Location data was largely used to help marketers directly target competitor stores through geo-conquesting (53%) and win over shoppers with geo-fencing (51%).

Meanwhile, 48% of the marketers use it to chart the correlation between store traffic and sales, 43% to track return on advertising spend, and 38% to gain insight into store location performance. As part of their omni-channel strategies, 42% of those surveyed target shoppers based on online and offline behaviour data and 35% of them also use location data to close the online to offline attribution gap.

[Digital Marketing Asia Conference 2019 in Singapore is back! Join us on 8-9 October as we hear from experienced practitioners and thought-leaders on how they are managing complex digital transitions and reimaging new ways for their marketing to become more customer focused, agile and interactive. Book your seats today.]

Meanwhile, travel marketers thought that the inspiration and booking traveller journey phases are the two most important opportunities for location-based marketing to deliver personalised adverts and messaging. Other phases include searching for providers, the travel experience itself, and sharing reviews and travel stories upon return.

Marketers across the board are also using the data to measure relevance and attribution, with 67% using it for out-of-home buys and 63% for television ads.

Knowledge gaps

However, not everyone has fully mastered the use of location data. Difficulty evidencing ROI was surfaced as the main challenge (57%), while 51% cited a lack of established standards, metrics and guidelines. Additionally, 49% pointed to a lack of scale and 45% believed there was a lack of transparency into location data sources and methodologies.

The large % shareholders still holding the same amount. There`s confidence aerial :))

Shareholder Profile (as of 10 June 2019)
Name Number of Ordinary Shares % of Issued Capital
Canaccord Genuity Group INC 60,604,750 17.66%
Barclays PLC 58,630,219 17.08%
Herald Investment Management Limited 22,222,222 6.47%
Mr Gavin Breeze 12,540,004 3.65%
Hargreaves Lansdown Asset Mgt 12,446,722 3.63%
Director Shareholdings (as of 10 June 2019)
Name Number of Ordinary Shares % of Issued Capital Number of Options Expiry Date
Mark Slade 6,204,444 1.81% 15,555,555 11-29-2028
Niall Hogan 1,263,158 0.37%
David Rae 1,166,667 0.34% 7,333,333 11-29-2028
Donald Williams 943,397 0.27%
Kelvin Harrison 666,666

Would be interesting to see a more up to date list.

AS OF 14 DEC 2018, THE NUMBER OF SECURITIES IN ISSUE IS 341,044,439. SO FAR AS THE COMPANY IS AWARE, THE PERCENTAGE OF SECURITIES NOT IN PUBLIC HANDS IS 47.76%.


Shareholder Profile (as of 14 December 2018)

Name Number of Ordinary Shares % of Issued Capital
Canaccord Genuity Group INC 60,604,750 17.77%
Barclays PLC 58,630,219 17.19%
Peel Hunt 36,254,809 10.63%
Herald Investment Management Limited 22,222,222 6.52%
Mr Gavin Breeze 12,540,004 3.68%
Hargreaves Lansdown Asset Mgt 12,446,722 3.65%
Hargreave Hale 7,652,191 2.24%
Mr James Leek 7,060,000 2.07%
Woodspeen Investment Mgt 7,027,799 2.06%
Barclays Wealth 6,489,906 1.90%
Share Centre Investment Mgt 6,424,494 1.88%
TD Direct Investing 6,220,682 1.82%

at the UT

What`s going to happen to the share price when we do get Mark`s update :))

No recommendation :))

Hi Arborman, still sticking with it, pats on the back for us two so far. Wonder what the news is ?

With thanks from Plunge.

hTTps://www.fourthsource.com/online-advertising/questioning-the-quality-of-location-data-23932

South Africa :))

No news.

JCD’s Costa says that Ubimo offers a sophisticated and unique attribution methodology that controls for other potential biases in the data, such as store-location bias and active device bias. (Explaining this is a longer conversation that we’ll dig into later.) Costa adds that Ubimo’s self-service attribution reports allow more studies to be done faster. That also allows for potential mid-campaign optimization.

“Ultimately brands are trying to get people into a store,” Costa said. However, OOH has historically been an awareness medium because it couldn’t be easily measured. Now that it can, I asked whether he thought that OOH might one day be sold as direct response advertising? But Costa sees the offline visitation data as a complement to rather than replacement for awareness.

“Brands haven’t had this data before, so they’re very happy to get it,” he said. Costa adds that among JCD’s brand advertisers, the availability of location attribution and audience insights is generating a lot of buzz.

How location data and analytics are revolutionizing JCDecaux’s OOH business
The company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution.
Greg Sterling on June 3, 2019 at 9:56 am
MORE
There’s probably no other media segment that has benefitted from the advent of location intelligence as much as out-of-home (OOH). The availability of mobile-location data for better audience targeting and offline attribution helped transformed industry into the only traditional channel whose growth is accelerating.

That’s good news for JCDecaux (JCD), the leading outdoor advertising company worldwide. Founded in 1964, the company has placements — either street furniture, transportation advertising, airports or billboards — in more than 80 countries, which reach 410 million people in 4,031 cities. It’s now working with location data in multiple ways to define and segment audiences, inform media placements, optimize campaigns and measure their real-world impact on store visitation — and eventually purchases.

“The fourth quarter of 2018 produced the strongest quarterly growth for total media ad sales in 18 years,” according to the Outdoor Advertising Association of America, with some of this is attributable to the location-data revolution.

Using location for audience insights, targeting
Recently JCD announced an expanded partnership with identity resolution company Neustar. Using location data and real-world behavior analysis, the partnership allows JCD to understand which of its thousands of locations will index higher for a brand’s desired audiences.

According to Mark Costa, JCD’s Chief Digital Officer, the brand specifies the audiences and campaign objectives. Neustar location data then allows JCD to understand where to best reach desired audiences, their other offline behaviors and affinities and “deliver a data-driven story to the client.”

Neustar’s location data, a mix of first-party and licensed third-party data, can be used to:

Visualize mobile signal density of an audience, location, or custom geo-fenced area to determine ideal target markets.
Develop audience profiles by connecting pseudonymized location to demographic/psychographic variables.
Analyze audience foot traffic patterns, daily commutes, and daytime/nighttime population data
Improve campaign efficacy by engaging audiences with personalized campaigns
Geo-fence a custom polygon around a competitor’s locations to engage interested potential audiences with custom offers
Store-visits attribution
After campaigns are in market, JCD uses another company, Ubimo, for store visits measurement and foot-traffic attribution. Ubimo has an opt-in panel for location attribution and uses a control and exposed methodology to determine whether the ad exposure has actually influenced store-visits — to escape a kind of “last click” bias.

JCD’s Costa says that Ubimo offers a sophisticated and unique attribution methodology that controls fo