RE: Holland & Barrett - new range coming in 20212 Dec 2020 14:21
Wooly, I am sorry you lost money here. As with every ''jam tomorrow'' companies, the very nature of a fledgeling is the unpredictability, visibility. OPTI is not in control of anything really if you think about it logically. Early on, say from 2017 they would have had a tough time persuading large corporate to risk their brand with unknown science, new products, etc. This is becoming easier because of the awards, peer reviews and larger and larger corporates taking a risk.
A clear example of this can be seen with H&B not wanting to risk their brand with SlimBiome, so adopted it for the first year. The logic being, if it flopped, SlimBiome would be the failure and not H&B brand. The new brand will be ''Slim Expert'' which will be their official brand that will be built on the back of the success of SlimBiome. The added confidence can be gauged by the apparent significant expansion of products.
SOH hinted of this without naming the partner. He said some will add new products, whiles others would increase orders.
Good luck.