RE: F1 Filing October 17th22 Nov 2025 08:49
UK retail investors often use price action as a substitute for real due diligence. They let falling prices scare them out, only to pile back in once the price spikes and “validates” the fundamentals they never actually researched. So once PEEL are fully out and the price settles back to a fair value—somewhere in the 6–10p range...you can guarantee the same people will come rushing back in, suddenly calling it a no-brainer.
But the truth is simple: the key to making money is research, patience, and conviction.
I’ve held this share for over three years. We’re valued today at essentially the same level as when WeShop was years away from listing and the read-through value to WCAP was around £24m. Now that figure is closer to £110m, and the business is listed on arguably the most recognised exchange in the world—the NASDAQ. And yet retail are panicking because one large holder is being forced to liquidate.
You genuinely couldn’t make it up. But I’ve seen this pattern repeatedly over the past 15 years: the same behaviours, the same reactions, the same outcomes. There’s a reason some investors consistently do well while others get taken to the cleaners.