USP3 Jul 2020 11:14
Hi All,
I'm a long term holder since 2004 but first time poster. I fine some of the comments on here interesting. I just wanted to talk a little about USP - Unique Selling Point. Now we have a number of leading car manufacturers all trying to grab their share of the car sales market and to do so they they all claim to have a USP i.e. Driving Monitoring Systems which they re- brand i.e. super cruise etc. Now in the background we have a supplier such as SEE who as we know or indeed hope is supplying multiple car manufacturers. Getting to the point, if SEE were to do an big announcement as to who they are supplying in the market the USP no longer becomes attractive to the car manufacturer (customer) as the car buyer then understands the system being provided is not unique and indeed the same across competing models/brands . This I feel is why the release of news to the market especially in automotive is slow and will continue to be so. Until we start to see hard cash on the balance sheet or the market wakes up we will see very limited upwards movement on this stock. Frustrating? Yes? Does this make this stock less attractive? No? Thanks for reading........