RE: £140 DAM Health Food Intolerance Home Testing11 Dec 2022 09:53
"I wonder who signed a partnership with Dam Health?"
You're correct (never in a million years did I think i'd write that!) however, this was for covid products as per the RNS which they no longer dabble in, and there has been no RNS to form any further product details. Nice try and a ramp there but its a dead duck straight off the bat.
"not to knock the other tests because they were "fine", but it when it comes to my health i personally dont want "fine/ok " i would prefer , and i have no doubt you would also , to have the best available ."
Yes I totally understand that but this isn't about the consumer, it's about business and ODX needs to attack all aspects of the market, as those who own fiesta's will want to pay what they can afford, and this will be the biggest volume of sales, next will be those with a insignia or something which is quite new and want a mid range test, or possibly still the cheapest as technically does the same job.. and then you have those who wish to have the bentley of tests, to which they might sell 100 a year, over 100,000 (made up figures) to lower prices tests.
Having an app built for it also is a bit of a odd one, as if they send the results to it, and it says for example that i'm personally intolerant to fakey2's spaffy bolognese then ill look at my results and probably never open the app again, its not a revenue generator what so ever but will be interesting to see where they go with it.