Interview5 Sep 2018 13:54
‘Where brands shake hands with fans’ is the tagline of Immedia, a company which is all about connecting brands and their audiences via the power of music. Its live in-store radio stations use a potent combination of music, conversation and entertainment to engage and sell to retailers’ audiences across all stores, but not through traditional adverts. This is also extended to digital channels from social media to apps to online to allow brands to communicate wherever shoppers are.
With a long background in music and programming for audiences himself, CEO Bruno Brookes explains how effective content is the lifeblood of brand communications, why you can’t ‘sell’ any more but you can give a reason to buy and why in-store musical ‘ambience’ is a powerful media opportunity.