USA deals17 Jun 2020 23:10
The Broncos have reached a deal with Betfred USA Sports, the U.S. subsidiary of Manchester, U.K.-based Betfred Group, on a multi-year partnership that includes a sports betting lounge at Mile High Stadium.Betfred will also open a sportsbook at Saratoga Casino Black Hawk on Wednesday. It will be Betfred’s second U.S. sportsbook. It also operates one at Grand Falls Casino in Larchmont, Iowa.
“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” Broncos Chief Commercial Officer Mac Freeman said in a news release. “Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”