hilarious24 Sep 2021 17:51
what they should have replied with ' didn't you read the other 16 questions before this, we have 0 revenue'
Q17: What are the greatest challenges you are facing when generating revenue and how are you planning to overcome these?
The largest challenge is securing a sufficient evidence base confirming business case. Scientists are evidence focused and while the Company has marketing collateral with this evidence, an “in-house” trial is often required as well.
Sales and budget cycle. Pharma are not fast decision makers and often a trial in one year will not manifest itself in recurring revenues until the following budget year.