Member Info for Dr_Horrible

Hopefully the SAMR approval will be in place by July.

https://www.nutraingredients-asia.com/Article/2024/04/08/growth-asia-summit-2024-full-speaker-details-revealed-download-the-advance-agenda-for-free

Quite a list of speakers, including BH and LifeSpace, amongst lots of major players.

“Among the existing products, protein powder and Jianliduo have obtained new approvals, and we strive to launch new products within the year."

I assume this to mean re-approval, since Blue Cap only lasts for 5 years.

As FF is not yet approved, that tells me that these products do not contain FF.

As I understand it, BH have developed a wide range of products based on FF. Their own brands will get first dibs on them, then all others will be available for their customers to buy. BH have then said that they have agreement from a large number of multi-national food/drink & VDS companies to commercialise FF. BH having agreement from companies for their products have then developed those products and submitted to SAMR for approval. Therefore I expect the initial BH order to not only be fulfilling their own initial product launch, but also some of their business customers too, whoever is ready to go. When BH order they will likely pay upfront the same as other customers do. PXS can use that money to fulfil the order for BH and buy their own stock too with the profit. Perhaps they will use their cash in the bank too, depending on the forecast. I suspect that China approval may unblock some of the customers that PXS/DSM have lined up too, where they are looking to sell in multiple territories. We just need this SAMR approval which is now due. I am hoping that there are maybe 12 - 15 products approved (for 5 years) and BH and their customers are loaded and ready to fire. Does anyone else agree, or am I just too optimistic?

Yes, when BH put in a large order with PXS, PXS will need to put an order in with the manufacturer. PXS will want to order their stock for other customers as part of that order, as the large volumes will reduce the production costs, greatly increasing profits going forward. The PXS deal with DSM gives them stock at a good price, they don’t have to give any actual money, DSM don’t end up stuck with FF they can’t use, and it allows them to keep going until the large volume orders come in. Everyone’s a winner.

7 months since submission.

I think of it as joint IP and share of final product, not just supplying FF. PXS will want to retain control.

Remember that whilst BH have the patent, FF as a drug is a joint venture between PXS and BH.

Adding to Gix

FF as a drug

New direct customers

3 for 2 offer, making it a little cheaper.

https://www.hollandandbarrett.com/shop/product/provexis-fruitflow-omega-3-capsules-60018340

I think the next news will be September, unless there is an event to report on it the meantime, which we expect there will be.

Yesterday marked 6 months since BH submission to SAMR. If we are expecting it to take up to 10 months to get approval, then we have a max of 4 months left, taking us to the end of June. But it could come at any time now.

Received this email from DSM:

Heart Month 2024: Solutions we love for healthy hearts

A prevention-led approach to support heart health globally.

A healthy heart is essential for a healthy life. When it stops, we stop - that’s why we created Fruitflow®; to promote healthy blood flow. Find out how Fruitflow® helps to reduce blood pressure and CVD risk

https://pages.dsm.com/index.php/email/emailWebview?email=MzM5LVNYVy03NjEAAAGRZtMMAJODVBKf7Nofh6mglWgKUFJRbvxY4WwuUkzTDAz1QYgRd0-TEbN2AyER4h0eaJWGIvMshFzih1H3nPrCWTbbt0bm5bZp

I have no confidence in DSM doing much. I just don’t see evidence of them trying to promote FF, or putting it front and centre. BH will be a different story, I feel a lot more positive there. Just approval required and then we can maybe start to understand the order size and likely frequency.

We're just waiting (and hoping) for approval in China, then we should jump into a new phase, profitability.

Based on nothing, my feeling is that it will be April - June kind of time. Hope I am wrong and it’s earlier.

5 months today since submission.

I would hope that BH are there to promote FF.

https://www.nutraingredients-asia.com/Article/2024/01/16/Danone-PepsiCo-BYHEALTH-Mondelez-among-keynote-speakers-for-Growth-Asia-Summit-2024?bid=300315036&cid=DM1113927

It is a positive thing with this share, we can adjust the price by buying/selling relatively small quantities. When demand picks up, there will be a squeeze and it will take the price much higher.

I am not planning to sell for a few years yet. Just gonna let it play out and whatever will be, will be.

Exactly!