RE: Shorttracker8 Mar 2023 11:28
Thanks for your thoughts Richard.
Ferrari have had an extremely well developed product and brand for decades and that continues to be the case. Whilst Aston Martin itself has been around for more than 100 years, I believe it’s fair to say that in recent decades, it’s not been managed particularly well and carried an unwanted shadow of ‘unreliability’ in its cars and desirability of 1 or 2 in particular.
The ‘Stroll Era’ feels to me like Aston Martin’s being re-born and by far for the better. It wants to be the next ‘Ferrari’ but actually, more than that I believe. Stroll’s vision is for Aston Martin to become the ‘Ultimate Luxury Global Brand’ and with the investors and people he’s bringing to Aston Martin, would you want to bet against him achieving that?!!!
Re F1, this first week of the new season has shown just how powerful and valuable it is to a brand and what reach it has to a global audience. Aston Martin’s share price jumped 35% alone after the successes of Fernandinho and Lance at Bahrain last weekend. It was the BIG cherry on top after the final results Aston Martin released and just massively complemented the overall direction, feeling and collectively achievements that are developing in and around the Aston Martin brand.