WINNERS & LOSERS IN A GLOBAL ARMAGEDDON28 Feb 2020 10:32
Not for one second would I wish this on the world. However, I once met Professor John Oxford in 2003 (I believe he has since retired) a specialist at the time in infectious diseases. He was often hauled out in front of the cameras when the SARS and MERS outbreaks occurred. He insisted that it was simply a case of when, and not if, a global pandemic would sweep the globe. My point is that we are possibly on the brink of one and the impact commercially would be catastrophic (the markets are clearly already fearing this). It would undoubtedly trigger a global recession, if it is not stopped in its tracks, and some companies that are household names today will simply go out of existence, or be severely damaged, as their cash flow dries up (several airlines, cruise lines, holiday companies and several high street restaurants and shops could fail). Everything, I'm afraid, is predicated on how long this outbreak lasts and whether it alters consumer behaviour drastically. Pandemics can last for years (one of the the Black Death outbreaks lasted for four years in Europe - an unfair and not like for like comparison - I'll admit, whilst Spanish flu in 1918/1919 afflicted the planet for two years, with a catastrophic death toll, incuding one of my uncles). My point is that the City will soon have to revise its thinking about companies and their ability to weather the storm. If the outbreak, God forbid, does morph into a global pandemic there will inevitably be a revised list of Winners and Losers and one of the Winners, I would strongly argue, will be BT.