Yooya reference guide28 Jan 2019 20:45
Here is a shortened version of my Yooya research document I created 18 months ago for anyone unfamiliar with them..
Who is Yooya?
Designed for Revolution Ltd conceived then launched Entertainment Direct Asia Ltd trade under the name Yooya, they play an ongoing role in managing Yooya. Rick Myers co-founded company also a director of DFR.
The business is digital content distribution.
Moved into the Chinese market when China went through a major shake-up in which it dramatically improved legal protection to content rights owners.
Yooya strategic plan is to tap into the transformation and act as a major facilitator for rights owners worldwide who are entering the China market. They help the world’s leading content owners better distribute, manage, and monetize their content in the Chinese market.
By managing distribution, it helps content creators and owners expand their businesses. At the same time, for advertisers seeking to access Chinese consumers through videos, it allows product placement advertising leveraging Yooya Media’s proprietary technologies.
Yooya Media already has deals with 14 major online video platforms in China.
The core management team consists of seasoned professionals from media and entertainment companies such as Sony, WPP, Apple, PPS, and Sina.
Yooya is perfectly positioned to service the exploding online video market in China, where YouTube is blocked and as many as eight alternative video service providers split the almost 450 million viewers who watch 5.7 billion hours of content every month.
76% of people surveyed in China already say they would rather watch online videos than TV.
Yooya offers three key elements for digital success-consumer engagement, content management, and monetization—all powered by essential optimization tools, analytics, and a purpose-built platform.
Aug 2014 original funding round led by Dream Incubator (Japan), angel investors (china) and FFWD.
The senior manager of Dream Incubator became a director of Yooya in the second round of funding. FFWD also took part in this funding round.
DI plans to utilize these initiatives to deepen its involvement in the growing contents distribution business in China. For Japanese companies (contents holders, advertiser) seeking exposure to Chinese consumers, DI will provide innovative distribution methods through Yooya Media, as well as consulting and “business producing” services to support marketing activities targeting domestic Chinese consumers and inbound Chinese tourists to Japan.
DI have three overseas offices in Asia to support Japanese companies to produce business in growing Asian markets.
Vietnam,China and India engaging in business producing activities not only in these countries but also other Asian countries such as Indonesia using their networks with national/local governments and businesses.
The Chinese online video market is growing by 50% year on year.
DI also brought in leading Japanese entert
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