RNS17 Oct 2018 08:04
Well and truly alive and kicking. Mark Slade does it again.........
Location Sciences Group PLC (AIM: LSAI), the leading mobile location data and intelligence expert, is pleased to announce the signing of a 24-month contract with Talon Outdoor Limited ("Talon"), the UK's leading Out of Home ("OOH") planning and buying agency.
Location Sciences will provide Talon's clients with unrivalled insight into the impact of their OOH advertising campaigns. Talon will both license Location Sciences' proprietary location data, as well as work in partnership with the Location Sciences Data Science and Engineering teams, to create improved frameworks and accuracy for planning and attribution. Talon's clients, amongst many others, include McDonald's, Sony Pictures, VW Group and Google.
This contract is further demonstration of the inherent value of the Company's data lake and is the second long-term agreement that Location Sciences has signed in October. It is further proof of the success of the Company's evolving business model.
At the end of September 2018, Location Sciences reached a monthly revenue run rate of more than £70,000, with 69 per cent. of this being generated from either recurring or repeat revenue streams.
Mark Slade, Chief Executive Officer of Location Sciences, said: "I am delighted to announce this contract with Talon, a leading player within the OOH marketing space. Talon utilises the latest technologies in its cutting-edge OOH communications and its choice of Location Sciences pays testament to the quality of our offering. There is too much smoke and mirrors in location data with vast differences in quality and accuracy. We are pleased that Talon, like many others, has recognised the accuracy and scale of our data. We look forward to working with them to bring out the value of location data in OOH planning. This long-term partnership shows this data will become more and more critical to brands investing in this space."