As park of his package he is granted share awards dependant on measurable metrics, should these be achieved in 3 years he will get the 2 odd million shares and then have to hold them for a further 2 years before he can sell. I think this is the first year they have been granted.
Bet365 is doing well because it's been kept as a private company has a great website/mobile app and was maybe one of the first to market in online gambling and Denise is very good at what she does