Agree with that. They are only targetting cyclists, which in my opinion is a mistake. I once wrote to them and asked if any professional footballers use sis products and they said there were many but could not name them. Why then limit your target market to cyclists? Beyond me. It should be targetted at all athletes. Especially the fruitflow product as it helps recovery.
Here. Only negative movement since Cavendish came onboard. Can only see it as a positive for promoting the sis products myself. You only have to look at the number of followers he has on twitter to see how recognised he is.