Good point. The size of Stada and the fact that the deal will run for at least 11 years, they are - I am sure - confident it should perform well in the market.
In interim report and accounts for the period ended June 30, 2016, the company said that it expects its topical treatment should be the first choice for doctors in the initial treatment of pain and therefore represents a substantial opportunity in a market with global sales estimated at $2.9 billion.
But this is for the UK only... so
http://www.pharmaceuticaldaily.com/futura-medical-nets-licensing-deal-with-stada-for-its-pain-relief-gel/