Holiday Price Rise Hikes12 Jan 2021 12:45
If TUI board have their head screwed on the right way they will revert to the 1970/80's holiday model. Reduce capacity and increase prices. During those decades holidays were the domain of the middle/upper wealth sectors. It worked and the profits were considerable. From the 90's every Tom, Dick and Harriet joined the party with multiple cheap trips each year.
Keep the fares high and squeeze the profit out of a minority, that's how business works.
This is how the aviation industry will slowly get back to profit, low capacity, fewer aircraft, quieter destinations. The green's will love it and the shareholders will profit from it.
With inflation built in a return flight to Rome in 1970 cost £1600,00 not £300.00 charged today.