Ear buds in China13 Sep 2019 21:57
Saw an interesting snippet in the SCNP about a tech company in Dongguang :
Now employing more than 30 people and offering a premium brand called Sendy Audio, SIVGA sells a luxury pair of US$599 headphones called Aiva. Featuring handcrafted wooden ear cups and intricately detailed metal grilles, the Aiva have shipped more than 2,000 units into a niche, high-margin market that is usually reserved for US boutique outfits like Audeze and Campfire Audio.
“As far as we know, we are the only company in Dongguan with a woodworking department,” said Zhou, while also pointing out that at SIVGA “the development time is short and many decisions can be made on the spot”. This instant design responsiveness is a signature feature of China’s new tech upstarts, and Zhou summed it up with an old Chinese proverb: “small boats change course easier than big boats.”
Great comparison to Media Devil I think. I am sure the BIGT is about to drop and will have immediate take up.
https://www.scmp.com/tech/innovation/article/3026973/trade-war-spurring-chinas-hi-tech-innovators-overdrive