RE: ASOS in line with guidance ?26 Sep 2023 23:04
Thanks for your reply Reardon. I'm aware both have made comments about a change in their financial priorities.
Question is, when did they first mention it? Only after revenues began to decrease, and not before. This makes it more of an ad-hoc explanation ‐ perhaps an excuse - than the planned effect, caused by enacting some new plan.
In other words, without employing imagination and some wishful thinking, their stories are just not credible. That looks the view of the market too.
For contrariness to really rebut the market view, you'd need to have thought hard, asked very searching questions, and then found solid answers for why the market is wrong. But there's no evidence here of anyone having done that.