RE: Artificial Intelligence with Seeen Plc22 Apr 2025 22:40
SEEEN plc (AIM: SEEN), the global media and technology platform that delivers Key Video Moments to drive Video Commerce and transform its clients' video profitability, is pleased to provide an operational and trading update for the year ended 31 December 2024 ("FY2024") together with its 2025 outlook. The Company has turned an important corner and the Board expects to have a strong 2025 and beyond with scalable growth.
During December 2024, the Group crossed over into operating cash flow breakeven on a monthly basis, and accelerated the Group's revenue run rate* to $5.0 million. This growth and the yield on such growth was driven by both technology sales and a return to scalable growth in the Group's Creator Service Partner ("CSP") business.
As detailed in the numbers below, SEEEN's technology delivers on its promise to "transform its clients' video profitability". SEEEN has increased monetisation for key customers by driving an average clickthrough rate within videos of 9 per cent. (against industry averages of 1 to 5 per cent.), driving direct product sales for these key customers leading to a 100% return on investment (ROI). SEEEN's technology, by enabling its CSP customers to re-mix and re-publish video content more easily than other technologies, has delivered increases of up to 25 per cent. in revenue for key customers.
In addition, the Group has launched another offering based on Key Video Moments that also transforms video assets. The Company sees strong demand in the market from customers to use Key Video Moments to deliver better training results for staff by breaking down complex tasks, including sales efforts, into smaller "bites" that staff can remember more readily. The Group expects to be delivering customers for this use case during H1 2025. Again, this use of Key Video Moments transforms customers' digital assets with a direct ROI benefit.