RE: Off Book trades22 Nov 2022 22:40
Vodafone Is an MBA Case Study of Messed-Up M&A
Here are key takeaways if you treat miscalculations as object lessons on what to avoid in the future.
Chris Hughes
1:18 PM IST, 22 Nov 2022
4:41 PM IST, 22 Nov 2022
A pedestrian checks his smartphone as he passes the entrance to a Vodafone Group Plc retail store in London, U.K., on Friday, July 22, 2016. Vodafone reported first-quarter service revenue that beat analysts estimates amid gradual improvements in its European mobile-phone businesses and growth in developing markets.
A pedestrian checks his smartphone as he passes the entrance to a Vodafone Group Plc retail store in London, U.K., on Friday, July 22, 2016. Vodafone reported first-quarter service revenue that beat analysts estimates amid gradual improvements in its European mobile-phone businesses and growth in developing markets.
ADVERTISEMENT
-->
(Bloomberg Opinion) -- There’s hidden value in Vodafone Group Plc, the sprawling telecoms company whose market capitalization has shed more than $50 billion in nearly five years. It offers business students a lesson in the good, the bad and ugly of mergers and acquisitions. The only thing missing is the ultimate deal: a break-up bid.
ADVERTISEMENT
Things aren’t going well. The shares recently slid beneath the psychological 100 pence level. The competition has been whipping Vodafone in Germany, its main market. Management is struggling to convince investors that high debt from dealmaking will come under control. Activist Cevian Capital AB gave up on the stock earlier this year, but telecoms billionaire Xavier Niel has taken its place as a potential agitator.
ADVERTISEMENT
Rewind to 2013 and it’s hard to believe Vodafone could have got into such a pickle. Then-Chief Executive Officer Vittorio Colao agreed to an exit from its joint venture with Verizon Communications Inc. for $130 billion. Most of the payment received — mainly a mix of cash and Verizon shares — was funneled to shareholders. That was a great deal, making a hiatus in years of empire building. Sadly, the sequels in this M&A saga have been a letdown.
ADVERTISEMENT
Vodafone added cable infrastructure to its portfolio pursuing a so-called convergence strategy to sell phone, internet and pay-television services. Having offered $11 billion to take control of Kabel Deutschland Holding AG in Germany, it then gobbled up Spain’s Grupo Corporativo ONO SA for $10 billion. The Spanish market later became viciously competitive.
In 2018 came the $22 billion acquisition of assets from rival Liberty Global Plc. This filled gaps in Vodafone’s German coverage. Less than a week after the announcement, Nick Read, then chief financial officer, was announced as Colao’s successor and given the mammoth integration job. True, Colao had been boss nearly 10 years, but the succession was hardly ideal. Vodafone shares have badly trailed European peers ever since.
To be fair, the idea of becoming a bundled telecoms provider made sens