RE: Warning shipping delay problems to continue this year1 Feb 2022 11:22
"Equally can you show me the line in the accounts that says bill board advertising" - I didn't say I could it was you who said you could see spend in an earlier post
I have given you examples of how asos use the data to drive customer proposition. And you haven't once said what it is boo is doing with their data that is any good? If it's so great tell me or is it that you can't why you've avoided it 5 times now?
I'm not making assumptions about the boo building I walk past it daily and have a few friend who worek there. It's not a big site and the top two floors are as I said make up and photos
"You keep referring to IT projects. I keep telling you it's not IT spend" - no I've said anywhere in my last post. And as above I've also told you what asos can do per individual customer (curated offering, predict size, send promotions at more specific times and also use the insight to drive ranges - Brigerton example in the CME day). Yet you can't tell us what boo do with their data. Yet somehow it's better. Ok well if it's better why is there 0 use out of it that you can say?
"Why do you think it is better to develop your own IT, unless you are an IT company. I spent years working for telcos and fs companies" - industries which are known for old patch up systems! This was the example I gave with lloyds vs a starling bank. They both "work" but one is a lot more expensive and slow vs the other. I great example so thanks for sharing also shows you're just plugging gaps and not in the view of what best in class
"None of which show up as individual lines in accounts because they aren't material" - it's in the narrative! Boohoo say they monitor effectiveness of marketing via data in FY21 but none of the other more customer centric stuff hence why there is no curated edit or size prediction etc etc (but obvs you will tell us what boo's data does - or avoid for 6th time)
"You keep getting the data lake wrong as well. But, hey, it's a lovely text book term"..."Where do you think the data from the core brands is coming from? Do you think they are just magicking it up from nowhere" - no my point was is that even the data from core brands has never been great and again i'm backing up with vs peer analysis (no curated edit etc etc). Also the CEO told you that none of the core brand data was even in real time! A point you've ignored
"Go research how much salesforce developers charge on a daily basis it's evidence you don't listen" - because someone pays someone a lot of money means nothing. Show us the output from the data! You know when I pay most for a mechanic? When something is broken. You pay less for maintenance. Same with software. You hire contractors when you're building or patching you invest in training and development when it's in a good state (asos, moonpig, THG and Gymshark (40+ data science team)
Now you're an IT expert and the other week it was marketing law - that was wrong. And also change management. Wha