SP14 Aug 2017 10:28
It looks like the recent "bad press" is affecting the share price.
Whilst I do feel the share price is too high the latest piece from the Sunday Times does mislead to some extent. It states:
"Take its revenue of £43.2m in the UK last year. Based on an average fee of £1,035 per customer, that’s 41,739 instructions. It claims to sell 83% of these homes, which implies it sold 34,643 properties last year." and "Yet it also says the total value of the property it sold was £5.8bn in the year ending April 2017.
If it sold 34,643 homes for a total of £5.8bn, that’s an average house price of £167,400 — 22% below the UK average and well short of the £240,000 average Purplebricks says it sells for."
The sums are wrong for 2 reasons. 1) the 83% figure is SSTC (not completions) 2) The 41739 instructions were in the 2017 financial year and the £5.8bn of completions were probably in the 2017 financial year but those sales would not have come from the 41739 instructions. There will have been completions from instructions taken in 2016 and there will be completions from 2017 which don't complete until the 2018 financial year.
So a pretty dumb analysis of the figures by The Times. With close to 100% year on year instruction growth you wouldn't expect the sums to add up if you're not using data from the same time period.