RE: Cybs19 Sep 2017 10:35
Sain,
I suspect also that there is organization behind a lot of the criticism. So perhaps not really David v Goliath
Here's something from Chris Wood that I noticed. "It’s taken two odd years of incredibly hard work by a small group of agents from right across the UK including employees, managers, an industry supplier and an MD of a well known brand, to reach a point where we are able to show that initial concerns and suspicions are now being proven well-founded (see recent ASA and Watchdog programmes etc)."
See http://www.propertyindustryeye.com/purplebricks-set-to-complain-to-advertising-watchdog-about-chris-wood/
There was also a comment where he played the victim. Poor little me.
When I worked with PeeBee for a short period he asked if I wanted to join the table. I don't know if PeeBee is one of the ones working with Chris Wood but he mentioned Robert May.
Also, Chris Wood has encouraged people to report PurpleBricks to the ASA on the PIE website.
What did Watchdog actually find in their spot on PB? Perhaps it damaged PB, especially with all the references to it, but it was actually a big fuss about nothing.
If you look at the recent ASA decision too. You could probably find 100 other Agents who would also be told to modify their website if anybody could be bothered to start a case and the ASA thought it would make any difference. I reported something Chris Wood has on his website and the ASA's response was that it is over 3 months old so they won't bring a case. It's not over 3 months old for anybody seeing it for the first time.